BBM Canada’s official audience data for January 2010, confirms that TSN2 now ranks as the most-watched digital channel in Canada in overall average audience and in all of the key advertising demographics.
Among all specialty channels in Canada, TSN2 ranks 21st for overall audience ahead of many long-established analogue channels.
Last month, TSN2 featured dozens of hours of exclusive live NHL, NBA, NCAA and NLL event coverage. TSN2 also set a new audience benchmark for audiences on a digital channel with an average audience of 902,000 viewers for the IIHF World Junior Championship semifinal featuring the
United States and Sweden.
“There is nothing that our viewers love more than live events and TSN2’s impressive schedule has made it one of the ‘go-to-channels’ for sports
fans,” says Phil King, President of TSN. “Our plan is to keep growing TSN2 by giving fans more live coverage of major sporting events along
with more of the best sports coverage possible. We are looking forward to announcing some key additions to the TSN2 schedule in the coming
weeks. “
A recent change to TSN2’s condition of license will allow the network to broadcast even more live sports and exclusive programming that is not
available anywhere else.
TSN2 has secured the broadcast rights to several major sports properties. Details on the acquisitions and changes to the TSN2 broadcast schedule will be made in the coming weeks.
