LAST DAY OF THE DINOSAURS has become Discovery Channel’s most-watched special event broadcast ever, with 685,000 viewers tuning in Sunday night for the landmark television event. Drawing in a combined reach of more than two million viewers from 8 – 9:30 p.m. ET, LAST DAY OF THE DINOSAURS successfully rocked audiences with a stunning re-creation of a blow-by-blow revelation of what happened 65 million years ago. The special – an original Canadian production – was the #1 non-sports specialty program on Canadian television Sunday night not only with total viewers, but also for A25-54 (293,000) and A18-49 (285,000). This fully-immersive television experience realistically portrays a cataclysm of unimaginable proportions that ended the dinosaur dynasty and forever changed the very existence of life on Earth.
After kicking off Discovery Channel’s “Dino Week,” the critically-acclaimed production airs again this Thursday, November 25 at 8 p.m. ET in SD on Discovery Channel and in HD on Discovery World HD. An extended 3D experience is also available online at DiscoveryWorldHD.ca beginning on Friday, November 26 (watch it in 3D online with red and cyan anaglyph glasses or in Standard Definition).
“LAST DAY OF THE DINOSAURS reinforces Discovery Channel as a Canadian leader in factual storytelling and now in 3D,” said Ken MacDonald, Vice-President of Programming for Discovery Channel. “Transmitting a first-rate documentary in four different formats on the same night was a remarkable task and now with Friday’s online viewing extension, we are adding yet another layer to this incredible success story.”
Available to viewers in four dynamic viewing platforms – SD, HD, anaglyph 3D and active 3D – LAST DAY OF THE DINOSAURS is an incredible multidisciplinary endeavour that cleverly marries the art of science, technology and storytelling in one world-class documentary program.
The program taps the latest research from the world’s leading experts drawing on virtually every scientific discipline – from palaeontology and geology to climatology and astrophysics. This truly dynamic television experience follows the doomed, the brave and the survivors in the extraordinary story of these once-mighty rulers. With 18 months of exhaustive scientific research, 30,000 hours of visual effects and animation work by a team of artists – rendering approximately 1,090,000 images! – LAST DAY OF THE DINOSAURS is the definitive explanation of why there aren’t any dinosaurs in your backyard today.
Visit DiscoveryChannel.ca and DiscoveryWorldHD.ca to learn more about how the special was produced, including a photo gallery of the models as they were constructed as well as FX sets and bonus material.
“Dino Week” continues tonight on Discovery Channel featuring three more episodes of PREHISTORIC that examine what U.S. cities would have looked like at the time the dinosaurs roamed the Earth. Details include:
PREHISTORIC: “Denver”
Tues., Nov. 23 at 8 p.m. ET/9 p.m. PT
Evidence found in Denver holds the key to unlocking an ancient mystery about when humans first arrived in North America.
PREHISTORIC: “Dallas”
Wed., Nov. 24 at 8 p.m. ET/9 p.m. PT
From ancestors of the famous longhorn cattle to mammoths, large cats and overgrown armadillos of the Ice Age, everything about Dallas was always big; swim with mosasaurs in downtown Dallas; meet Paluxysaurus, the state dinosaur of Texas.
PREHISTORIC: “Washington, D.C.”
Fri., Nov. 25 at 8 p.m. ET/9 p.m. PT
Washington, D.C. was once a beach town whose waters were teeming with the largest shark ever known; the land was patrolled by a predator that looked like a dog but was bigger than a grizzly.
