Music heads and pop-culture addicts rejoice: the only street-level award show on earth is back. MuchMusic announced today that the most fan-friendly event of the year, the 2010 MUCHMUSIC VIDEO AWARDS, airs live from the station’s headquarters in downtown Toronto on Sunday, June 20. Fans are sure to have their minds blown by the huge announcements still to come.
Last year, hundreds of thousands of fans watched as co-hosts the Jonas Brothers tore up the stage. And who can forget Lady Gaga’s infamous flaming bra. This year, MuchMusic promises to up the ante once again.
“Canada’s MMVAs is the loudest and craziest street party in the world,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “It’s a live event where everything and anything can happen, where fans get up close to the biggest celebrities and bands, where lineups for wristbands stretch 10 blocks, and where Perez gets punched at after-parties. Whether you’re watching in person or at home, it’s the most exciting night of the year!”
Fans can get in on the action early by hitting up muchmusic.com beginning March 31 to weigh in on their pick for the MuchMusic.com Most Watched Video Award. By watching and re-watching the most popular videos of the year, fans can swing the results and have their say in the winning video.
Last year’s performers included Lady Gaga, Black Eyed Peas, Kelly Clarkson, Rise Against, Shiloh, Billy Talent, Alexisonfire, Classified and co-hosts the Jonas Brothers. The 2009 MMVAs festivities also included Drake, Taylor Lautner, Brody Jenner and Audrina Patridge, Girlicious, Kim Kardashian, Danny Fernandes, Rumer Willis and more.
Previous years have featured the star-power of Rihanna, Hedley, Kardinal Offishall and Akon, Flo Rida, Fergie, Avril Lavigne, Maroon 5, Alexisonfire, The Black Eyed Peas, Nelly Furtado, Fall Out Boy, finger eleven, Paris Hilton, Pamela Anderson, The Killers, Lenny Kravitz, Joss Stone, Britney Spears, Timbaland, and Kanye West.
Follow the countdown to the MMVAs on muchmusic.com or on Twitter @MuchMusic. Sign on to receive up-to-the-minute 2010 MMVAs announcements on performers, presenters, celebrity guests, the chance to win big prizes, and how to vote in the all-important People’s Choice categories. Fans can also stay tuned for the full list of nominees, which is slated to be announced in May.
Official sponsors of the 2010 MMVAs include Nokia, Playtex Sport™, Procter & Gamble, Smarties, Stride gum and Virgin Mobile.
MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2010 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 20 with a star-packed Red Carpet special beforehand. Past years have seen kick-ass performances by Avril Lavigne, Rihanna, Simple Plan, New Kids On The Block, City and Colour, Kanye West, Kardinal Offishall and Akon, Nelly Furtado, Britney Spears, Hedley, The Killers, Fergie, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.
