One year following the successful re-launch of GlobalTV.com, Canada’s fastest growing conventional website unveiled its latest site developments last week.
Now fully equipped with a new high-def video player, in addition to its user-friendly capabilities and the hottest television content around, it’s no wonder Canadians have made GlobalTV.com a premier online destination.
Already renowned for its #1 status in viewer engagement, visitors can now expect a more enhanced experience at the site with key elements including:
– New High Definition player & content
– Improved wide screen presentation
– More user friendly interface with easier navigation
– Expanded search functionality
– Quicker turnaround on visitor feedback
“Since the redesign, the viewer response to GlobalTV.com has been outstanding,” said Paul Burns, Vice President, Digital Media, Canwest Broadcasting. “Driven by our network’s content and these site enhancements, consumers and advertisers now have an opportunity to engage with both the programming and each other like never before.”
The improved GlobalTV.com arrives just in time for the network’s slate of season finales starting this month; fans can catch up on all their Global favourites including top hits Glee, House and Survivor.
Plus, GlobalTV.com’s year over year data showcases its popularity with users, proving yet again its continued domination in online video and reaching new heights for all key comScore Video Metrix*:
* GlobalTV.com is #1 with 57 million accumulated Video Views in Fall 2009, up by a staggering 572% vs. Fall 2008, 68% higher than closest competitor CTV.ca
* GlobalTV.com is #1 with an average of 100 minutes per viewer, up 136% vs. Fall 2008, 5 times greater than CTV.ca
* GlobalTV.com is #1 with an average of 33 videos per viewer, up 163% vs. Fall 2008, 3 times greater than closest competitor CTV.ca
* GlobalTV.com continues to be the fastest growing conventional website – up by triple digit % increases for all key video metrics year over year**
*Source: comScore Inc. Video Metrix comparing all conventional broadcast sites – Global TV to CTV, CBC Sites and Rogers Digital Media. Fall is represented by September to December. Video Views are summed while other metrics represent monthly averages. **Fastest growing refers to Sept.-Dec.2009 vs. Sept.-Dec. 2008. Key metrics are defined as Videos, Unique Viewers, Minutes per Viewer and Videos per Viewer.
