In a move that reinforces Rogers Media’s commitment to delivering best-in-class service to its advertising partners, the company today unveiled an innovative sales model – the first of its kind at a large-scale multiplatform media organization in North America – that will bring a new standard of service to the industry. Effective immediately, Rogers Media offers its clients an integrated and holistic sales approach that delivers audience solutions for the company’s suite of leading brands – all through one dedicated point of contact.
“Some media companies claim to be the biggest, while others the sexiest. Today, Rogers Media is putting its stake in the ground as the most nimble large-scale media company in the country,” said Jack Tomik, Chief Sales Officer. “We hold some the most powerful media brands in the country in our portfolio – brands that come to life across TV, radio, print and digital. Combine that asset mix with our new one-contact approach and the result is a powerful competitive advantage that delivers high-value solutions to our clients.”
Rogers Media has appointed four agency team leads, who will work with a dedicated team of sales experts in each of the lines of business. A fifth agency team lead will be announced in the coming weeks. Each of these five leaders will own the relationship with five different groups of clients – providing a single senior-level solutions provider.
The four appointed agency leads are:
· Mitch Dent, Executive Vice President, Rogers TV Sales
· Brandon Kirk, Vice President, Sales, Publishing
· Linda McErlain, General Sales Manager, Radio
· Gavin Roth, Vice President, Multiplatform Sales
In addition, Jennifer Holgate is appointed to the newly-created role of Vice President, Digital Sales Product Innovation, where she is responsible for innovation on emerging platforms. Derek Berghuis will continue as Executive Vice President, Radio Sales.
“All of these executives are well-respected and seasoned sales professionals with decades of accumulated expertise in vertical and integrated sales in the Canadian media industry,” said Tomik.
Advertisers have more options than ever before in terms of where to spend their dollars, yet less time to sift through and evaluate them. Rogers will provide value to its clients by marrying its understanding of the media agency ask, with advertising solutions that leverage Rogers’s deep portfolio of multiplatform brands, data, and technology.
This agency and client-centric model is a direct result of research and feedback from advertising and marketing professionals, who continue to face unprecedented change as audiences rapidly evolve their content consumption habits and as cost pressures increase.
