Crave announced today that its direct-to-consumer subscription offering with new ad-supported plan options, are now available. Consumers can sign up for Crave Basic with Ads for $9.99/month, or Crave Standard with Ads for $14.99/month. The ad-free option remains available at $19.99/month as Crave Premium Ad-Free.
With each subscription plan, users have access to Crave’s premium content offering, in both English and French, including HBO and Max Originals, the DC universe, the Wizarding World of Harry Potter, blockbuster-movies, plus an ever growing, award-winning slate of Crave Originals including CANADA’S DRAG RACE, international sensations LETTERKENNY and SHORESY, drama LITTLE BIRD, and true-crime docuseries BILLIONAIRE MURDERS.
In tandem with the launch of Crave’s ad-supported tiers, Bell Media has secured a robust roster of advertising partners including Bell’s Virgin Plus, alongside adidas Canada; Canadian Tire; Food Basics; Google Canada; Hyundai Auto Canada; Maybelline New York: Falsies Surreal; McDonald’s Canada; Ontario Racing Unfiltered and Royal Bank of Canada. These partners will play a valuable role in delivering a compelling, ad-supported experience to Crave’s audience, and underscoring Bell Media’s commitment to deliver the best content environments for brands to connect with consumers.
Additional plan details are outlined below:
Crave Basic with Ads ($9.99/month) *new*
- Concurrent streams: 1
- Unlimited registered devices
- Good Video quality: 720p
- Casting w/Chromecast
- Casting with AirPlay: No
- Live Stream: No
- Download: No
Crave Standard with Ads ($14.99/month) *new*
- Concurrent streams: 4
- Unlimited registered devices
- Best Video quality: Up to 4K
- Casting with Chromecast: Yes
- Casting with AirPlay: No
- Live Stream: No
- Download: No
At launch, ads will be 15 or 30 seconds in length, and run before and during some episodes and films.
Crave Premium Ad-Free ($19.99/month) *new name, no pricing or feature changes*
- Concurrent streams: 4
- Unlimited registered devices
- Best Video quality: Up to 4K
- Casting with Chromecast: Yes
- Casting with AirPlay: Yes
- Live Stream: Yes
- Download: Yes
STARZ remains ad-free, and available through participating service providers and directly to consumers as a separate add-on.
For more information about Crave programming and platforms, visit Crave.ca.
