Canada’s source for smart, quirky comedy just got a facelift. Emmy-award winning Bite TV has rebranded with a bold new look to reposition the channel to a core demo of 18-49 year old males.
The new look which viewers nationally can see on-air, online and in campaign elements rolling out introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. Additionally, the key imagery from Bite’s programming is presented in black and white with key elements highlighted in yellow or purple for a dramatic yet humorous look and feel. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing.
“Our goal with the rebrand was to target the niche 18-49 male demo who like comedy,” said Jennifer Mason, Director of Marketing and Communications, Blue Ant Media. “Through a natural evolution of the brand, we geared the new identity to this audience, bringing a fresh perspective to the fantastic comedic content Bite offers. This makes us a clear choice for advertisers seeking to reach this demo.”
The multi-faceted campaign to support the rebrand has begun rolling out nationally featuring three key pieces of creative that represent the different comedic offerings on Bite – stand-up (Louis C.K.), series (It’s Always Sunny in Philadelphia) and movies (Dodgeball). The campaign includes a large subway domination of Toronto’s TTC transit system (car domination plus platform posters), sponsored posts on Buzzfeed.com, satellite radio commercials on Sirius XM’s Laugh Attack channel (during Kenny Hotz’s new show Hotzcast), and print ads in Metro (Vancouver/Calgary/Toronto). Additional campaign elements include targeted Facebook ads and Youtube pre-roll.
In addition to the new look and campaign, viewers in western Canada will be able to enjoy a Free Preview of Bite that began today. Available on Telus CH #186, Shaw Cable (check your local channel number), Shaw Direct CH #368 (Classic) / CH #68 (Advanced), and SaskTel CH #162. All other viewers can access Bite by checking Bite.ca for their local channel number or information on contacting their service provider to subscribe.
