3.4 Million Canadians Tuned in To Cheer on Team Canada Women’s Soccer in The Quarterfinal, Making It Canada’s Most-Watched Moment Of Paris 2024 To Date

The second weekend of the Olympic Games Paris 2024 offered nonstop action from the field and pool, with audiences across the country tuning in on Saturday to cheer on Team Canada women’s soccer in their quarterfinal match against Germany. The peak minute came at the end of the game at 3:45 p.m. ET, reaching 3.4 million viewers across CBC, Radio-Canada and RDS and making it Canada’s most-watched moment of Paris 2024 to date. During the first ten days of the Games, CBC has been the most-watched English network in Canada among both 2+ and 25-54 audiences, in both daytime and primetime, with digital consumption up 74 percent over Tokyo 2020 and 106 percent over Beijing 2022.

“Audiences across the country have shown their wholehearted support for Team Canada so far at Paris 2024 by tuning into CBC’s coverage across our platforms, with new surprises and stories unfolding each day,” said Chris Wilson, CBC/Radio-Canada’s General Manager of Olympics, Paris 2024. “These Games have once again demonstrated the power of sport by uniting the country around these incredible athletes, and we will continue to share their triumphs and challenges with audiences through the end of the competition, and beyond.”

Paris 2024 Audience Highlights on CBC to Date 

• CBC delivered the highest all-day audience share of any English-language network in Canada for the first ten days of Paris 2024, among both audiences 2+ and audiences 25-54.
• Overall, Canadians have consumed more than 18 million hours of Paris 2024 content on CBC’s digital and streaming platforms to date, an increase of 74% over Tokyo 2020 and 106% over Beijing 2022.
• To date, time spent streaming Olympic content on CBC Gem is up 268% from the same period in Tokyo 2020 and up 184% from Beijing 2022.

The Top 10 Most-Watched Paris 2024 Moments on CBC to Date

1. Overall, 3.4 million viewers tuned in for the end of Team Canada women’s soccer quarterfinal match against Germany on CBC, Radio-Canada and RDS, making it Canada’s most-watched moment of Paris 2024 to date. This was also the most-watched moment on CBC to date, with 2.53 million viewers watching the end of the match on CBC. (Day 8 – Saturday, August 3 at 3:45 pm ET) 
2. 1.933 million viewers watched Summer McIntosh’s second gold medal win, in the women’s 200m butterfly. (Day 6 – Thursday, August 1 at 2:35 p.m. ET)
3. 1.926 million viewers on CBC watched the Canadian women’s soccer team score a final goal against France to win the game. (Day 2 – Sunday, July 28 at 5 p.m. ET)
4. 1.911 million viewers watched the women’s 4x100m medley relay in the hopes of a fourth gold medal for Summer McIntosh, but instead witnessed a fourth place finish. (Day 9 – Sunday, August 4 at 1:38 p.m. ET)
5. 1.9 million viewers watched the Canadian women’s soccer team win against Colombia. (Day 5 – Wednesday, July 31 at 4:58 p.m. ET)
6. 1.613 million viewers watched Summer McIntosh’s gold medal race in the women’s 400m individual medley. (Day 3 – Monday, July 29 at 2:38 p.m. ET)
7. 1.6 million viewers watched the introduction of Team Canada during the Opening Ceremony parade of athletes on the Seine. (Day 0 – Friday, July 26 at 2:01 p.m. ET)
8. 1.5 million viewers watched the end of the Canadian men’s basketball game against Spain. (Day 7 – Friday, August 2 at 1:02 p.m. ET)
9. 1.47 million viewers on CBC watched Summer McIntosh’s silver medal race in the women’s 400m freestyle. (Day 1 – Saturday, July 27 at 2:57 p.m. ET)
10. 1.4 million viewers watched Canadian Ellie Black’s performance during women’s artistic gymnastics. (Day 4 – Tuesday, July 30 at 1:13 p.m. ET)

Paris 2024 concludes with live coverage of the Closing Ceremony on Sunday, August 11 beginning at 2:30 p.m. ET (11:30 a.m. PT) on CBC, CBC Gem, CBC News Network, TSN, CBC’s dedicated Paris 2024 website (cbc.ca/paris2024) and the CBC Paris 2024 app for iOS and Android devices.

TV Data Source: 

Numeris TV PPM, Total Canada, 2+, July 25-August 4, 2024. 

Numeris TV Meter, August 3rd, 2024, CBC Total & RDS+, A2+, Sa 1p-3:50p, Total Canada, CumeRch, generated by InfoSysTV. Note: Data is based on unconfirmed, overnight audiences. 

Digital Data Source: Adobe Analytics, Paris 2024: All Platforms, July 25 – August 5, 2024.