CBC was Canada’s number-one destination for live news coverage and information on Monday, April 8, eclipsing other choices with astronomical digital audiences and more television viewers on CBC and CBC News Network than any other English-language network in Canada.
“The total eclipse was a moment of wonder for all of us and we feel privileged to have shared this day with so many Canadians,” said Brodie Fenlon, General Manager and Editor in Chief, CBC News.
On April 8 from 1 to 4 pm ET, CBC News Special: The Eclipse in Canada hosted by Heather Hiscox in Niagara Falls with Andrew Nichols in Toronto live on CBC and CBC News Network was the most-watched daytime program on television in both the 2+ and 25-54 demographics, with a total audience of 3.4 million tuning in and a combined average audience of 730,000 viewers for the entire special. TV audiences peaked at 3:28 pm ET, with 1.4 million viewers watching a clear camera shot of totality from Sherbrooke, Quebec live on CBC and CBC News Network.
CBC attracted significant digital audiences on April 8, with a combined 3.3 million unique visitors on CBC.ca and the CBC News App, resulting in the largest number of video views and total hours consumed on the CBC News App this year. The CBC News YouTube channel attracted 1.5 million unique visitors and 2 million video views, an increase of 63 per cent and 28 per cent respectively compared to the last three months with a total of 219,000 hours watched, up 121 percent. CBC News also offered a live two-hour special on TikTok that reached an audience of 200,000 users on the social network.
Overall in totality on April 8, audiences in Canada consumed over 2.4 million hours of solar eclipse coverage and content across all of CBC’s linear and digital platforms.
Sources:
Digital: Adobe Analytics, CBC Production, Content: News, April 8, 2024, Total Hours / CBC News Explore: Adobe Analytics, CBC Production, April 8, 2024, Total Hours, Content Starts / Numeris TV Meter Preliminary, Total Canada, Monday April, 8, 2024, CBC Total & CBC News Network, TotalHourTuned, Unconfirmed; YouTube studio, January 10 – April 8, 2024; Numeris TV Meter Preliminary, Total Canada, Monday April, 8, 2024, CBC Total & CBC News Network, Unconfirmed/Overnight Live+Same Day PVR Viewing Data.
