Rogers Media announced today that Citytv.com is launching the first iPad video application by a Canadian television broadcaster. The new Citytv Video app will feature shows from its primetime broadcast schedule along with CityLine and Breakfast Television Toronto. The ad supported Citytv.com video app for iPad is available free from the App Store on iPad or at www.itunes.ca/appstore/.
“How Canadians interact with traditional television is evolving. They want to watch their favourite shows when and where they want to on their preferred device – whether it’s a television, smartphone or a tablet,” says Claude Galipeau, SVP & GM, Digital Media, Rogers Media Inc. “Rogers has a reputation for innovation in Canada. Launching the first Canadian TV iPad application reinforces Rogers’ commitment to deliver seamless entertainment experiences for our customers. In addition to catching-up on their favourite shows online, on Citytv.com, through Rogers Video On Demand and RogersOnDemand.com, audiences can now access the easy to use and convenient iPad option.”
With the launch of the Citytv iPad video app, Rogers Media is advancing its strategy of bringing multi-screen branding opportunities to its advertising partners. The Shorts in the City app for iPad and iPhone, which launched in May of this year, is another example of a multi-screen programming initiative.
The app gives Citytv fans the ability to catch up on full-length television programs and clips on their iPad. The Citytv app also includes a number of convenient features, such as a TV schedule and a notification service that allows users to be reminded when their favourite shows are available on the app and on TV. Other features include the ability to share video links on Facebook, Twitter and via email. The app also saves your viewing history and favourites.
