On Wednesday, May 8, City’s flagship local morning show, Breakfast Television, and select Rogers Radio stations join forces to help make a difference in the lives of women and girls across Canada. ThroughMorning for Hope – an eight-city, live, on-air fundraiser in support of the Canadian Women’s Foundation, Rogers Media invites audiences to take up the fight to end violence against women and help women and girls reach their full economic and social potential. Morning for Hope airs live from 6 a.m. to 9 a.m. local time on City, as well as 98.1 CHFI (Toronto),News1130 and 96.9 JACKfm (Vancouver), Lite 95.9 (Calgary), 107.7 The River (Lethbridge), 91.7 The BOUNCE (Edmonton),102.3 CLEAR FM (Winnipeg), Lite 92.9 (Halifax), and K-Rock 105.7, KIX 93.5, and 102.7 The Lake (Kingston).
“Rogers Media has been a proud partner of the Canadian Women’s Foundation for nine years, and through this annual national fundraiser we are encouraging our audiences to come together to help end domestic violence and support victims in rebuilding their lives,” said Andrea Goldstein, Senior Director of Communications, Rogers Media. “Rogers Media’s suite of leading female brands strive to empower and enrich women’s lives across the country each and every day and are passionately devoted to this important cause.”
Since 2005, Rogers Media has helped raise more than $3.5 million for the Canadian Women’s Foundation through initiatives led by its collection of brands. In addition to Morning for Hope, awareness and funds have been raised through Chatelaine’sWomen Who Move You and The Kindness Cycle, The Shopping Channel’s Women Moving Women, FLARE’s Tea for Two, and Rogers Radio telethons. Rogers Media’s commitment to the Canadian Women’s Foundation is enhanced through promotional opportunities across all brands and platforms, representing a unified effort toward supporting the plight of women and young girls.
“Thanks to the amazing support of Rogers Media, Morning for Hope will inspire viewers and listeners from across the country to donate and raise awareness about violence against women in Canada,” said Beverley Wybrow, President and CEO, Canadian Women’s Foundation. “Funds will be invested in programs that help women rebuild their lives after the abuse and that teach teens about healthy relationships. We will also help support every emergency shelter across Canada.”
Hosted by favourite on-air personalities from Breakfast Television and Rogers Radio morning shows, Morning for Hope will feature empowering and inspirational stories on how survivors of domestic abuse rebuilt their lives. Plus, on-air personalities from sister Rogers Media brands and local celebrities will lend their support by taking donation calls from local Breakfast Television studios and radio studios at Lite 92.9 in Halifax, and K-Rock 105.7, KIX 93.5, and 102.7 The Lake in Kingston.
Throughout the television and radio broadcasts, audiences are encouraged to donate by calling a toll-free hotline at 1-855-795-0293 or online at Citytv.com.
About Canadian Women’s Foundation
The Canadian Women’s Foundation is Canada’s public foundation for women and girls. We empower women and girls in Canada to move out of violence, out of poverty and into confidence. Since 1991, we’ve raised money and invested in over 1,200 community programs across Canada, and are now one of the ten largest women’s foundations in the world. We take a positive approach to address root causes of the most critical issues facing women and girls. We study and share the best ways to create long-term change and bring community organizations together for training and to learn from each other. We carefully select and fund the programs with the strongest outcomes and regularly evaluate their work. We have a special focus on building a community of women helping other women. Helping women creates safer families and communities, and a more prosperous society for all of us. We invest in the power of women and the dreams of girls.
