Canadians rocked out last night as the 2014 AMERICAN MUSIC AWARDS® kicked off Awards season on CTV with 1.8 million viewers. Ranking as the #1 program Sunday with total viewers the broadcast had a reach of 7.6 million viewers who watched some part of the program. The live show was up an impressive 17% with total viewers over last year, and was also up in all key demos (A18-49 +17%, A18-34 +13% and A25-54 +9%) making the 2014 AMERICAN MUSIC AWARDS® the most- watched in three years.
The 2014 AMERICAN MUSIC AWARDS bested top primetime programs on competing networks, leading Global’s MADAM SECRETARY (1.20 million) by 49%, CBC’s CANADA’s SMARTEST PERSON (634,000) by 181%, and delivered four times the audience of City’s NHL HOMETOWN HOCKEY (436,000, Montreal vs. New York).
In the key markets of Toronto and Montreal, the 2014 AMERICAN MUSIC AWARDS® led the night among total viewers and the key adult demo A25-54.
The big winners of the night were Katy Perry, who took home three trophies to lead the pop field, One Direction, who also scored three AMAs, while Iggy Azalea and Beyoncé each won in two categories. Taylor Swift was the recipient of the first Dick Clark Award for Excellence, which was presented to her by Diana Ross. For a full list a winners from the 2014 AMERICAN MUSIC AWARDS® click here.
**Media Note** Photography for the 2014 AMERICAN MUSIC AWARDS® is available online at BellMediaPR.ca
ETALK has all the 2014 AMERICAN MUSIC AWARDS® action tonight at 7 p.m. ET on CTV (visit CTV.ca and eonline.com to confirm local broadcast times). Reporting from the red carpet as well as backstage, ETALK’s L.A. correspondent Jessi Cruickshank shares with viewers all the night’s biggest moments.
The 2014 AMERICAN MUSIC AWARDS® is part of CTV’s extensive roster of the most-watched awards broadcasted in Canada, delivering the biggest names in film, television, and music. In addition to THE 66th PRIMETIME EMMY®AWARDS that aired in August, CTV is set to broadcast THE 72nd GOLDEN GLOBE AWARDS®, THE 87th ACADEMY AWARDS ®, THE 2015 JUNO AWARDS, and THE 2015 BILLBOARD MUSIC AWARDS.
SOURCE:
Numeris (BBM Canada), Overnight vs. Overnight
