Ever wonder who’s behind the designs of Dr. Addison Montgomery’s amazing Malibu beach house, or who brings cool, cosmopolitan style to Wisteria Lane? Wonder no more. CTV and HomeSense have joined forces giving viewers an inside peek into the creative minds behind several of CTV’s top programs and the design accents that give characters depth and context, positioning HomeSense as the go-to source for décor inspiration.
The On Set Inspiration with HomeSense campaign gives viewers enviable access to Hollywood’s elite production and set designers including, Gregory Van Horn, production designer, PRIVATE PRACTICE; Donald Lee Harris, production designer, and Nicole Cramer, set decorator, GREY’S ANATOMY; and Eric Carlson, production designer, DESPERATE HOUSEWIVES. CTV and HomeSense went behind the scenes to capture exclusive interviews with these brilliant minds behind the décor and design in Dr. Addison Montgomery’s famous Malibu beach house, Dr. Callie Torres’ trendy but cozy and colourful loft, and Renee Perry’s bold & sophisticated home on TV’s famous Wisteria Lane.
A series of 30-second promo spots lead viewers to extended vignettes at homesense.ctv.ca which take them through the intricate details behind television’s hottest pads, illustrating how their favourite characters’ personalities and passions are captured in their surroundings. At the end of each vignette, viewers are shown how they can get the same Hollywood look for a lot less with unique décor items from HomeSense, making it easy to replicate their favourite TV characters famous sets at home. The On Set Inspiration with HomeSense campaign kicked off May 5 with promo spots airing on CTV, /A\, ACCESS, Bravo!, E!, and FashionTelevision. The full length videos can be viewed at homesense.ctv.ca.
In addition, CTV and HomeSense are offering one lucky viewer a TV royalty prize pack for two, including a trip for two to Los Angeles, featuring an ultimate Hollywood television studio tour plus spending money. Viewers will also have a chance to win $100.00 HomeSense gift cards to be given out daily while the contest runs, May 5 – 31. To enter visit homesense.ctv.ca.
“The On Set Inspiration with HomeSense campaign is a highly-integrated program touching multiple channels and online platforms,” said Carmen Lago, Director, Brand Partnerships, Bell Media. “Aligning HomeSense with this content was a natural fit for CTV, as it makes great use of Bell Media assets and leverages our high-profile programs to create exclusive content that is relevant to viewers.”
“Engagement and relevancy are key in elevating not only the brand status but connecting with today’s plugged in consumer,” said Lesley Tavel, VP Group Account Director, MediaCom. “The multi-faceted CTV properties checked all measures in reaching the HomeSense shopper.”
“We felt this partnership was perfect because home and décor accessories are what we do best,” said Leslie Root, VP Marketing, HomeSense. “Decor and design is just as important on the set of a television show as it is in our customer’s homes.”
“As the creative agency for HomeSense, we’re always looking for unique and exciting ways to position their brand. The On Set Inspiration with HomeSense campaign is something fresh and engaging for HomeSense and its shoppers,” said Gary Watson, Creative Director, Bos.
The initiative was lead by Mediacom and Bos and developed together with CTV and HomeSense. On Set Inspiration with HomeSense creative was created in-house by the Brand Partnerships team at Bell Media. The television campaign is directed and produced by Bell Media Creative Director, Patrick McCann. Carmen Lago is Director, Brand Partnerships, Bell Media. Mary Kreuk is Vice-President, Brand Partnerships, Bell Media.
Viewers can see the sets in action on GREY’S ANATOMY (Thursdays at 9 p.m. ET on CTV), DESPERATE HOUSEWIVES (Sundays at 9 p.m. ET on CTV), and PRIVATE PRACTICE (Thursdays at 10 p.m. ET on /A\). Visit CTV.ca to confirm local broadcast times.
For more information regarding On Set Inspiration with HomeSense, visit homesense.ctv.ca.
