Data released last week from BBM Canada confirms an increase in the final audiences for the series premieres of CTV’s newest homegrown comedies, HICCUPS and DAN FOR MAYOR, along with CTV’s newest drama THE BRIDGE, as well as CTV’s broadcast of THE 82nd ANNUAL ACADEMY AWARDS®.
HICCUPS
* HICCUPS delivered a final audience of 2.06 million viewers for its March 1 premiere, up 8% from preliminary overnight data. It’s the largest debut for a Canadian series this season, besting the series premiere of BATTLE OF THE BLADES (CBC, 1.999 million)
DAN FOR MAYOR
* DAN FOR MAYOR delivered a final audience of 1.995 million viewers for its March 1 premiere, up 4% from preliminary overnight data.
THE BRIDGE
* THE BRIDGE delivered a final audience of 1.22 million viewers for its special two-hour March 5 premiere, up 23% from preliminary overnight data. The gritty, hour-long drama becomes the most-watched series premiere for a Canadian drama this season, ahead of THE REPUBLIC OF DOYLE (CBC, 1.009 million)
THE 82nd ANNUAL ACADEMY AWARDS®
* CTV’s March 7 broadcast of THE ACADEMY AWARDS® delivered a final audience of 6.192 million viewers, up 5% from preliminary overnight data. THE 82nd ANNUAL ACADEMY AWARDS® becomes the top entertainment telecast in more than a decade, surpassing the 2004 series finale of FRIENDS (Global/NBC, 6.14 million).
