Patrick Mahomes and the Kansas City Chiefs’ thrilling comeback victory over Jalen Hurts and the Philadelphia Eagles in SUPER BOWL LVII attracted an average audience of 8.6 million viewers on CTV, TSN, and RDS, an increase of 6% compared to the 2022 game, according to preliminary data from Numeris.
Overall, 17.3 million unique Canadian viewers, or 45% of Canada’s population, tuned in to watch some or all of the epic, back-and-forth shootout in the NFL’s championship game. Audiences peaked at 11.8 million viewers at 8:40 p.m. ET during Rihanna’s show-stopping Apple Music Super Bowl LVII Halftime Show.
SUPER BOWL LVII ranks as Canada’s most-watched broadcast of the 2022/23 broadcast season to date, and was the #1 program of the day on Sunday, with CTV and TSN becoming the most-watched networks in Canada, respectively.
Combined live streaming viewership of SUPER BOWL LVII grew by 26% compared to last year, with the game attracting the most streams of any SUPER BOWL on record for TSN and RDS.
TSN’s extensive social media content around SUPER BOWL LVII captivated fans throughout the weekend, garnering more than 3 million engagements and 28 million views on TikTok, in addition to more than 1.6 million impressions on Instagram, and 1.1 million impressions on Twitter.
Bell Media’s CTV, TSN, and RDS are the exclusive television broadcast partners of the NFL in Canada.
Source: Numeris, Total Canada, P2+, CTV Total Program Data, RDS Daypart 18:40-22:23. Preliminary data subject to change.
