For the second year in a row, Canadians chose CTV’s ETALK as their #1 source for coverage of the 55th Annual GRAMMY® Awards. With 853,000 viewers – one of its most-watched episodes of the year – more Canadians turned to ETALK for its coverage of music’s biggest night than ET CANADA (605,000), despite their exclusive coverage. Up 9% compared to the same episode last year, ETALK delivered 41% more viewers than Global’s ET CANADA (down 12% vs. last year) and 10% more viewers than its head-to-head competitor ENTERTAINMENT TONIGHT (777,000).Nationally ETALK also led ENTERTAINMENT TONIGHT by 10% in the A18-49 demo and 36% in A25-54. Against ET CANADA, ETALK was ahead by 52% among A18-49 demo, and 89% among A25-54. Last night’s show also ranks among ETALK’s Top 5 episodes this season. In Toronto, Canada’s largest television market, ETALK delivered a 2.9 rating for A25-54, compared to 0.7 for ET CANADA.
In its most-watched season yet, audiences for ETALK are up 6% compared to last year. ETALK’s red carpet coverage continues with THE OSCARS® on Feb. 24.
Music’s Biggest Night Leads 853,000 Canadians to Choose CTV’s ETALK for its Post-GRAMMY® Award Coverage
What's On?
What’s On? June 15 - 28:
SERIES PREMIERE
Countdown
Hell Motel
Inside
Ironheart
Long Bright River
Smoke
We Were Liars
The Veil
The Waterfront
SEASON PREMIERE
The Bear
The Buccaneers
The Chosen
The Gilded Age
SEASON FINALE
Adults
Leverage: Redemption
Scrublands
Sullivan's Crossing
The Walking Dead: Dead City