CTV Brand Partnerships announced today the premiere of “EAT TALK”, two new client-tailored shorts for JUST-EAT.ca, Canada’s largest online restaurant/food order service. A first of its kind for CTV, the in-house produced spots playfully make reference to CTV’sETALK and premiere tomorrow on TV’s biggest night, Thursday, March 14, exclusively on CTV. The custom-created broadcast spots air for one-night only during a seamless break in regular CTV programming. The first 60-second short airs between CTV’s ETALK and THE BIG BANG THEORY strip at approximately 7:28 p.m. ET, followed by the 30-second short airing between THE BIG BANG THEORY strip and a new episode of THE BIG BANG THEORY at 7:59 p.m. ET on CTV (visit CTV.ca to confirm local listings). The spots kick off a larger JUST-EAT.ca campaign that can be followed online at www.dontcookjusteat.ca.
“This is a completely original partnership with JUST-EAT.ca,” said Laird White, Director, Brand Partnerships, Bell Media. “Unlike a standard commercial, this unique and innovative stunt delivers a fun twist, and demonstrates the creativity we can offer our advertising clients.”
Produced in-house by Bell Media, the on-air stunt kicks off JUST-EAT.ca’s new online “series” ‘Eat Talk’, available online at www.dontcookjusteat.ca. The first 60-second on-air short (airing at 7:28 p.m. ET) features a celebrity chef impersonator, who is kidnapped by the characters from JUST-EAT.ca during an interview on “EAT TALK”. The 30-second, on-air short (airing at 7:59 p.m. ET) is a continuation from the kidnapping, where viewers find out what happens next to the chef. The full series then plays out online at JUST-EAT.ca for the rest of the month, where viewers can discover the final outcome of the kidnapped chief.
This brand partnership initiative was led by Havas Media, and developed together with CTV and JUST-EAT.ca. The “EAT TALK” shorts were created by TRAFFICKGROUP, and produced in-house by the Brand Partnerships team at Bell Media.
