The SNL 40th Anniversary Special on Global was a schwinging success, claiming the #1 spot and leaving Canada in stitches Sundaynight. With 2.3 million viewers (2+), the raucous reunion delivered huge ratings for Global, winning the night nationally in 2+ and A18-49 demos. A night of nostalgic comedy bliss brimming with homegrown heroes like Martin Short and Mike Meyers, ‘SNL 40‘ surpassed the hype to deliver non-stop water cooler moments. With highlights that included Justin and Jimmy’s epic opening performance, the revival of Celebrity Jeopardy, and Betty White and Bradley Cooper’s steamy kiss plus powerhouse performances, SNL 40 was a night of unforgettable entertainment.
DATA HIGHLIGHTS
- The SNL 40th Anniversary Special (SNL 40) wins the night with 2.3 million viewers (2+), besting CTV by 57% (2+)*
- SNL 40 wins the night in the four metered markets across multiple key demos**
- SNL 40 reached its peak AMA at 8:20p with 3.1 million viewers (Ind2+)***
- Both the SNL Red Carpet Live and 40th Anniversary Special reached 7.8 million viewers****
- SNL Red Carpet Live attracts over 1 million viewers (2+)
- Live streaming of the 3.5 hour event on GlobalTV.com garnered 3X the amount of the entire weekly average, and page views to the SNL show site were more than 4X the weekly average*****
Sources:
Numeris (BBM Canada) PPM Overnight Data, Feb 15th, 2015, Total Canada. *Ind2+ 8p-11:30p **A18-49, A25-54, F25-54 *** Min by Min AMA 7p-11:30p, Global Total ****Ind2+ CumeRch(000)
*****Adobe Analytics
