And the winner is…Global’s knockout Monday night line-up came roaring back last night. Kicking off the evening, ET and ET Canada won the hour and ruled the red carpet with their post-Oscar® coverage. Then, an all-new House crushed the competition and won the night nationally and across the key markets with 2.9 million viewers (Ind. 2+).
Highlights include:
ET/ET Canada
· ET and ET Canada outshone CTV’s eTalk and Access Hollywood by 67% nationally (Ind 2+); 89% in the key Female 25-54 demographic and in all major markets
· ET beat direct competitor eTalk by 93% nationally (Ind 2+) and across all key demos
· ET Canada surpassed Access Hollywood by 38% nationally (Ind 2+) and across all key demos
· Global’s entertainment news hour is the clear winner for their post-award show coverage winning the five biggest award shows of the year: People’s Choice Awards, SAG Awards, Golden Globe® Awards, Grammy Awards® and the Oscars
House
· House garnered 1.5 million viewers in the key A18-49 demo
· Saw its strongest episode of the Winter 2010 season
· Grew by 14% for Ind 2+ nationally versus the season-to-date average; 20% for A18-49
· Outperformed the hour’s closest competitors CTV’s Hiccups (148% 2+; 212% A18-49) and Dan for Mayor (158% 2+; 214% A18-49) nationally
· Beat out CityTV’s The Bachelor by 237% Ind 2+; 318% A18-49, nationally
Source: BBM Canada PPM – Preliminary Overnight Data.
