Corus Entertainment and Disney are giving Canadians a closer look into the highly anticipated Star Wars: Galaxy’s Edge, opening at Disneyland Resort in California on May 31, 2019 and at Walt Disney World Resort in Florida on August 29, 2019.
The multiplatform media campaign running across Corus’ specialty television channels, social media, and radio platforms, features short-form content, programming stunts, show integrations, exclusive on-location access to broadcast Canadian coverage from Star Wars: Galaxy’s Edge in Disneyland Resort, and a nationwide contest offering Canadian residents* the chance to win one of three vacations to either Disneyland Resort in California or Walt Disney World Resort in Florida.
“As anticipation builds for the opening of Star Wars: Galaxy’s Edge, we have tapped into Corus’ undeniable breadth of best-in-class properties to maximize exposure across Canada, generating excitement and awareness of the spectacular new land,” said Lynn Chambers, Vice President, Corus Tempo. “As the exclusive Canadian broadcaster of the iconic collection of Star Wars films, we’re thrilled to continue our valued relationship with Disney to deliver Canadians a televised look at the immersive Star Wars: Galaxy’s Edge.”
Fans will have a chance to live their own Star Wars adventure by entering the contest, now live on DisneyChannel.ca. Guests visiting Star Wars: Galaxy’s Edge will be transported to the remote planet of Batuu, full of unique sights, sounds, smells and tastes. Guests visiting Star Wars: Galaxy’s Edge can become part of the story as they sample galactic food and beverages, explore an intriguing collection of merchant shops and take the controls of the most famous ship in the galaxy aboard Millennium Falcon: Smugglers Run.** The contest is open to Canadian residents and closes August 30, 2019. Custom contest content will run on-air, online, and across social media throughout Corus’ stable of specialty channels, radio stations, and social media platforms during the entire duration of the contest entry period.
Corus-owned properties Global News, The Morning Show, ET Canada, Q107, and YTV’s The Zone will be reporting from a galaxy far, far away on the planet of Batuu at the Star Wars: Galaxy’s Edge press event at Disneyland Resort in California. As the exclusive Canadian broadcast partner, content from the event will air on the following days:
Global News Morning (all markets) – Thursday, May 30
News at Noon Toronto – Thursday, May 30
Global News at 530/6 Toronto – Thursday, May 30
The Morning Show (National) – Thursday, May 30 and Friday, May 31
ET Canada – Thursday, May 30
Q107 – Week of June 3
The Zone and Big Fun Movies – Friday, June 14 and Sunday, June 16 (respectively)
The campaign also features custom-made short-form content about Star Wars: Galaxy’s Edge for Corus’ specialty television channels and social media platforms including Showcase, YTV, HISTORY, Food Network Canada, and HGTV Canada. In addition, Corus Studios, a division of Corus Entertainment, will integrate Star Wars: Galaxy’s Edge content into two upcoming original series.
Strategically scheduled programming stunts throughout the summer will leverage Corus’ engaged audiences to continuously support Star Wars and Star Wars: Galaxy’s Edge. Showcase will feature a Star Wars week in June and a Star Wars marathon on Labour Day and YTV will air Star Wars: The Phantom Menace in July, and in August, TELETOON is set to air a special presentation of Star Wars Resistance.
*Must be Canadian resident who is the age of majority or older at the time of entry. Excludes Quebec residents.
**Valid theme park admission required. Disneyland Park, Disney’s Hollywood Studios and Star Wars: Galaxy’s Edge and its experiences are subject to capacity. Reservations required for visits to Star Wars: Galaxy’s Edge at Disneyland Park between May 31 and June 23, 2019. Star Wars: Rise of the Resistance attraction opens later in the year.
