With the first week of fall premieres now complete, Global’s primetime lineup secured 3 of the Top 5 shows for Adults 18-49, the most coveted demographic by advertisers. Fan favourites House, Survivor and Glee not only fuelled the network’s domination of the country’s Top 5 ranking nationally, they also helped bolster the Top 10 in the three major markets.
Among the flurry of new series this fall, Hawaii Five-0 swiftly rose above the rest to become the #1 new show this season, pushing past its closest competitor, CTV’s The Defenders by 27% (A18-49, national). Outsourced also made its mark with Canadians, edging out the competition to take the spot as the #1 new comedy.
Plus, Global’s sophomore series continued to gain year over year momentum from last season’s average with Glee up by 21%; The Cleveland Show up by 13%; NCIS: LA up by 8%.
Global’s fall premiere week success carried through into the key television markets, resulting in an impressive number of shows placing in the Top 10 in Toronto, Vancouver and Calgary.
GLOBAL’S FALL 2010 PREMIERE WEEK DATA HIGHLIGHTS (A18-49):
· 5 of the Top 10 shows in Toronto with House, Glee, Survivor, NCIS: LA alongside animation powerhouse, The Simpsons now in its 22nd season
· 6 of the Top 10 shows in Vancouver with House and Glee taking the #1 and #2 spots, respectively
· 7 of the Top 10 shows in Calgary with four shows landing in the Top 5 plus Hawaii Five-0, the #1 new show this fall
Fans can log onto GlobalTV.com at any time to catch up on their favourite Global series.
Source: BBM Canada PPM Data. Premiere week – overnight data Sept 20-26/10 / 09/10 Regular Season Confirmed Data (9/14/2009-5/31/2010)
