Global News announced today that legendary morning show icon Bud Pierce is joining Global Toronto as the Consulting Executive Producer for its innovative morning news program, planned for later this year. Renowned for his live television production experience, Pierce will help create a show that will redefine the way morning news is presented in Toronto.
Pierce developed, launched and produced the seminal morning program Breakfast Television for Citytv Toronto, where he worked for 24 years. Pierce also produced and directed Citytv’s first 24 hour telethon, started the station’s first on-air promotions department, and created the working model for CityVote, Citytv’s multiple live location election coverage specials. Pierce was also the Supervising Producer of The NewMusic with Jeanne Beker and JD Roberts, one of the shows that laid the groundwork for MuchMusic. Most recently, Pierce served as Executive Producer Local Programming for Citytv Vancouver.
“Bud’s vast experience will help us produce a morning news program that reflects the very best Toronto has to offer,” says Troy Reeb, Vice President, Global News. “We feel the time is right to bring morning news back to Global Toronto with a fresh take on the genre.”
“When Global offered me the chance to help create a show that could change the way morning television is done, I jumped at the opportunity,” says Bud Pierce. “I’m thrilled to be part of the team that is developing an idea for a totally new, extremely different and very exciting approach to mornings.”
In addition to working with Global Toronto, Pierce will also consult on talent selection for planned morning shows at other Global stations across Canada. Pierce’s appointment as Consulting Executive Producer is the first in a series of announcements by Global News as it moves closer to a launch date. More information regarding Global Toronto’s morning news program will be announced in the coming months.
