Global Television’s broadcast of the 2010 Masters Tournament on Saturday, April 10 and Sunday, April 11 had a total reach of 9 million viewers tuning in at some point during the two-day broadcast. The most highly-anticipated sporting event of the spring averaged 1.4 million viewers (Ind 2+, national) – an increase of 60% over 2009’s coverage.
This year, Phil Mickelson’s emotional victory was his third Masters win.
2010 MASTERS DATA HIGHLIGHTS:
* 59% more viewers than last year Ind 2+, national
* 64% more viewers than last year A18-49, national
Saturday 2010 vs. Saturday 2009
* Averaged 1,044,500 viewers Ind 2+ national; 337,100 for A18-49 national
* Viewing peaked at 6:12pm ET Ind 2+ with 1.5 million viewers
* 62% more viewers than last year Ind 2+, national
* 80% more viewers than last year A18-49, national
Sunday 2010 vs. Sunday 2009
* Averaged 1,772,100 viewers Ind 2+ national; 641,600 for A18-49 national
* Viewing peaked at 6:40pm ET Ind 2+ with 2.6 million viewers
* 71% more viewers than last year Ind 2+, national
* 73% more viewers than last year A18-49, national
Source: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated.
