January 26, 2010) – Global’s ET and ET Canada, Canada’s most watched hour of entertainment news, beat the competition yet again providing unparalleled post-award show coverage.
Outpacing both CTV’s eTalk and Access Hollywood by 25% nationally (Ind 2+), Monday’s Global SAG Awards coverage was clearly the choice for TV fans looking to take in all the glamorous highlights. From behind the velvet rope, ET and ET Canada brought Canadians the most exclusive access to yet another big night honouring Hollywood’s finest.
Highlights include:
· At 7pm ET topped eTalk by 25% nationally for the key Adults 18-49 demographic.
· At 7:30pm ET Canada exceeded Access Hollywood by 24% nationally for the key Adults 18-49 demographic.
· Global’s entertainment news hour surpassed CTV’s by 32% nationally for the Female 25-54 demographic.
· ET and ET Canada also won the hour in Vancouver and Calgary (Adults 18-49).
Source: BBM Canada PPM – Preliminary Overnight Data.
