Thursday, April 16, 2026

Nordicity Study Shows Major Economic Benefits of Film and Television Industry in Canada

The Motion Picture Association–Canada and the Canadian Media Production Association (CMPA) today released a new first-of-its-kind study on the economic contribution of the film and television industry in Canada, revealing that, in one year alone, the sector supported 262,700 jobs, including 132,500 FTEs in film and television production, and generated $20.4 billion in GDP for the Canadian economy.

The Economic Contribution of the Film and Television Sector in Canada is a comprehensive study of the economic contributions of the film and television industry in Canada, commissioned by the Motion Picture Association – Canada in collaboration with Canadian Media Production Association (CMPA) and conducted by Nordicity. Building on research released in Profile 2012: An Economic Report on the Screen-based Production Industry in Canada, the new study captures the direct, indirect and induced economic impacts of the industry’s entire value chain in Canada. The sector’s value chain segments, which are examined in detail in the study, include: Production, Distribution, Media Manufacturing and Digital Asset Management, Film Festivals, Theatrical Exhibition, DVD/Blu-ray Sales and Rentals, Video-on-Demand and Online Digital, Broadcasting, and Broadcasting Distribution. The economic contribution of the film and television sector does not stop with the economic and tax revenue impacts originating from activity in the value chain. The sector’s economic contribution also manifests itself over time through industry development, and through spillover effects captured by the construction and tourism sectors.

“The study released today clearly demonstrates the many ways in which the film and television industry in Canada is at the forefront of the creative economy, creating hundreds of thousands of jobs and contributing millions of dollars to communities across the country,” said Wendy Noss, Executive Director of the Motion Picture Association–Canada.

It is increasingly clear that investments in film and television through federal and provincial programs and tax credits not only produce direct and positive returns in terms of jobs and export opportunities for Canadian companies but also have contributed to making Canada a preferred location for attracting investment and productions from other countries,” said Michael Hennessy, CMPA President & CEO.”

The study was launched at an industry event at William F. White International in Toronto. The complete report is available online here.

The Motion Picture Association – Canada serves as the voice and advocate of the major international producers and distributors of movies, home entertainment and television programming in Canada and is an affiliate of the Motion Picture Association of America, Inc. (MPAA). The motion picture studios served by MPA-Canada are: Walt Disney Studios Motion Pictures, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Twentieth Century Fox Film Corporation, Universal City Studios LLC, Warner Bros. Entertainment Inc., and their affiliated Canadian distribution companies. On behalf of these studios, the Motion Picture Association–Canada supports initiatives which further the health of the film and television industry and foster an environment of respect for creativity in Canada.

The Canadian Media Production Association (CMPA) is a national non-profit organization that represents the interests of over 350 leading screen-based media companies engaged in the production and distribution of English-language television programs, feature films and digital media content in all regions of Canada.

Nordicity is a leading consulting firm specializing in policy, strategy, and economic analysis in the media, creative, and information and communications technology sectors. Nordicity was founded in Ottawa, Canada in 1979, and has grown to become one of Canada’s leading authorities on the economic impact of the cultural sector, including film, television and digital media. It now has offices in Toronto, Ottawa, and London, United Kingdom.

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