E! reigns with red carpet coverage this season, breaking previous ratings records as January 2013 became the network’s most-watched month ever. With E!’s signature style providing live coverage of red carpet arrivals, pre-show details, post-show recaps, and all of the fashion in between, E! reached more than 7.1 million viewers in January. E! also set records with the key demos A25-54 and A18-49, both of which were up 5% compared to the previous record month. E!’s award season coverage to date has been a big hit with viewers as LIVE FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDS won its timeslot on Jan. 13 across all non-sports specialty channels among A25-54, A18-49, and all key female demos, averaging 298,300 total viewers. LIVE FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDS reached 980,000 Canadians, while more than 1.2 million unique viewers watched some or all of E!’s four-hour, GOLDEN GLOBES® coverage. Year-over-year, audiences for E!’s LIVE FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDS were up 35% among total viewers, 52% among A18-49, and 49% among A25-54, making it E!’s #1 most-watched telecast of the 2012/2013 broadcast year, and the #5 most-watched telecast of all-time on E!. As well, LIVE FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDS ranked as the most-watched non-sports specialty program of the day among female viewers aged 18-49 and 25-54.
Additionally, LIVE FROM THE RED CARPET: THE 2013 SAG AWARDS on Jan. 27 was up 24% compared to last year, garnering 175,600 total viewers from 6 – 8 p.m. Then, last weekend’s LIVE FROM THE RED CARPET: THE 2013 GRAMMY AWARDS became E!’s #5 most-watched broadcast of the 2012/2013 broadcast year among total viewers, making E! the most-watched non-sports Canadian specialty channel in the 6 – 8 p.m. ET timeslot among F18-34 viewers.
Also in January, KOURTNEY & KIM TAKE MIAMI broke records when the Jan. 27 episode became the most-watched episode in the series history with all the key demos. Garnering 197,600 total viewers, E! ranked #1 in the 9 – 10 p.m. ET timeslot across all specialty networks among its key F18-34 demo, and ranked #1 non-sports among A18-34. Overall, the episode attracted 408,000 unique viewers.
Red carpet season continues next weekend with COUNTDOWN TO THE RED CARPET: THE 2013 ACADEMY AWARDS and LIVE FROM THE RED CARPET: THE 2013 ACADEMY AWARDS on Sunday, Feb. 24 beginning at 1:30 p.m. ET, exclusively on E!.
