History Television is experiencing its best season in channel history with record-setting audience numbers and extensive season-to-date viewership gains. Confirmed data from BBM Canada shows that History Television has firmly secured the #2 Specialty position (A25-54) with double-digit growth in all key demographics, including women and younger viewers. With a remarkable five out of 10 of the country’s most-watched Specialty programs (A25-54), History Television is outpacing non-sports Specialty competitors by over 30% and delivering audience numbers that rival even the newest conventional programs.
“In a Fall season that offered Canadians a variety of options to choose from, History Television broke through with a schedule full of cutting-edge series – many of which instantly placed in the overall top 10 list,” said Daniel Eves, VP, Strategic Programming, Specialty, Canwest Broadcasting. “This audience success shows that our continued strategy of broadening the appeal of the channel is working and that History Television’s programming resonates with a massive amount of viewers, from every key demographic.”
HISTORY TELEVISION DATA HIGHLIGHTS:
· After four weeks of confirmed BBM data, History Television is the #2 Specialty Channel (A25-54,
M25-54 and A18-49) with an AMA of 53,500 (A25-54)
· Outperforming its closest competitors YTV by 36% (A25-54) and Discovery Network by 42% (A25-54) nationally
· History Television has grown by 29% for A25-54 nationally versus Fall 09; 20% for A18-49 vs. Fall 09
· Experiencing huge growth with women: up 30% vs. Fall 09 and ranks as the #4 Specialty channel in the W25-54 demographic
· History Television has five out of 10 of the country’s most-watched Specialty programs (A25-54)
· Record-breaking results: Pawn Stars claimed the highest audience ever for a series on History Television with 740,000 (2+) and 393,000 (A25-54)*
Top 10 Specialty Channel Rankings, Fall-to-Date:
ADULTS 25-54
Aug 30-Sep 26, 2010 (4 wks)
# Channel
1 TSN
2 HISTORY TELEVISION
3 YTV
4 DISCOVERY
5 HGTV
6 SHOWCASE
7 SPACE
8 TELETOON ENG.
9 FOOD NETWORK
10 SPORTSNET
On the Top 10 list of Specialty television series in Canada this Fall, History Television has a remarkable five out of 10 of the most-watched programs in A25-54. History Television also lays claim to Canada’s #1 (Pawn Stars) and #2 (American Pickers) non-sports Specialty programs overall. Additionally, History Television’s William Shatner’s Weird or What? is the only Canadian original series to land in the Top 10 among the A25-54 demographic.
Top 10 Specialty Television Programs, Fall-to-Date:
ADULTS 25-54
Aug 30-Sep 26, 2010 (4 wks)
# Program Channel
1 CFL FOOTBALL TSN
2 NFL FOOTBALL TSN
3 PAWN STARS HISTORY
4 AMERICAN PICKERS HISTORY
5 NFL SUNDAY FOOTBALL TSN
6 NHL PRE-SEASON TSN
7 PAWN STARS HISTORY
8 ICE ROAD TRUCKERS HISTORY
9 JERSEY SHORE MTV
10 WEIRD OR WHAT? HISTORY
*August 31, 9:30pm ET/PT airing
Source: BBM Canada PPM data (Aug 30 – Sept 26, 2010)
