Get ready for a night of sizzling performances from the hottest artists at the 2010 MTV VIDEO MUSIC AWARDS, airing live in Canada on Sunday, September 12 at 9 p.m. ET on MuchMusic. Kayne West, Drake, and Florence + The Machine are scheduled to take the Nokia Theater stage in LA, bringing fans an evening filled with groundbreaking performances that are guaranteed to leave them wanting more.
With the highly anticipated release of Kanye West’s new album this fall, music lovers and fans alike tune in to see what the rapper has in store for the audience when he hits the VMA stage. This year’s awards marks the first VMA performance for Grammy® nominated hip-hop artist Drake and UK indie favorite Florence + The Machine, who performs her 4-time VMA nominated “Dog Days Are Over.” Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez, and Ne-Yo are the first presenters confirmed for the show.
Additional performers, presenters, and host to be announced on a later date.
“To be performing and nominated at this years VMA’s is completely amazing and especially for the song ‘Dog Days.’ I recorded that song in a cupboard with no instruments and the sound of the drums was me banging my hands on the wall, clacking pens on Mpc’s and generally causing a cacophony with anything I could lay my hands on,” said Florence + The Machine. “For this song to be recognized at such an iconic event is a total dream. For me ‘Dog Days’ symbolizes apocalyptic euphoria, Chaotic freedom and running really really fast with your eyes closed. I hope to somehow encapsulate those things in my performance at this years VMA’s. I would also hugely like to thank everyone at the VMA’s for giving me this opportunity.”
Official sponsors of the Canadian broadcast of the 2010 MTV VIDEO MUSIC AWARDS are Joe Fresh Style, Virgin Mobile, Yaz, BlackBerry®, MAZDA2 and Coors Light.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2010 MTV VIDEO MUSIC AWARDS. Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
The 2010 MTV VIDEO MUSIC AWARDS are available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
