MuchMusic continues to lead the way as one of the world’s top-ranked brands for social media influence with its newest, social-rewards and loyalty program MuchCloser. Launched by MuchMusic in partnership with Epitome Pictures, MuchCloser connects viewers to their favourite artists, programs, and on-air talents by rewarding fans for doing what they’re already doing online. Now watching videos, leaving comments, “Liking” Much on Facebook, and voting on polls earns users points that can be redeemed for exclusive prizes. “By engaging our audience through our social rewards program MuchCloser, Much can provide unique and exciting opportunities to build customized programs around a client’s objectives and key messaging,” said Neil Staite, Vice-President and General Manager, Music and Entertainment. “MuchCloser is the perfect program to combine multi-screen content, social media and branded sponsorship opportunities.”
By registering on muchmusic.com, users are encouraged to rack up points to earn ‘badges’ which unlock rewards, win trophies, and highlights them as key members of the MuchCloser community. Badges can qualify users for exclusive opportunities and giveaways that only Much can offer, including meeting A-List stars, winning concert tickets, event access including the MUCHMUSIC VIDEO AWARDS, exclusive online chats and more!
To coincide with the launch of DEGRASSI’s upcoming twelfth season in July,MuchCloser will introduce tasks and missions specific to the show and its characters. Users can earn points and custom DEGRASSI rewards by watching show clips, sharing content, reading the blog, following characters on Twitter, and tuning into the show when it airs on Much. Users who engage with DEGRASSI content could earn the chance to be part of online chats with cast members, be the first to see exclusive content, and visit the set!
Hot on the heels of 2012 MMVA announcements, MuchCloser is launching more activities for users to engage in including the ‘MMVA 10K Mission’ and ‘Wristband Wizard Mission’. Both will challenge users’ knowledge of the MMVAs delivering a chance to win wristbands, as well as a shot at $10,000.
Below is a breakdown on the actions:
Task: A predefined activity established by MuchMusic. It includes:
• Sign up
• Leave a comment/upload content
• Vote on polls
• “Like” Much on Facebook
• Read an article
• Visit the site
• Watch a video
• Share a link
Mission: A group of tasks based on a theme that incrementally earn users more points.
• Blog Addict
• Video Vulture
• Comment Machine
• Watch DEGRASSI
Badges: By completing all of the tasks in a mission, users earn points which get displayed on their profile. Points raise their ranking in the Much community and can get them access to prizing, content and exciting experiences.
Since its launch in early May, more than 23,000 users have signed up, and more than one in three people return daily. These users have performed more than 325,000 activities including watching, voting, reading blogs. Activity has increased by an average of 59% from week to week, with an average of more than 14 activities per user. Thus far, more than 116,000 badges have been issued.
Last week, Much introduced the MMVA Performers mission. This mission launched alongside the announcement that Justin Bieber, Carly Rae Jepsen, Nelly Furtado, and Marianas Trench were performing at the MMVAs. Users were encouraged to watch the most recent video from each artist and tell us what song they wanted to see that artist perform at this year’s show. There was an immediate, 6% spike in the registered user base, and that number has grown by 21% since then, proving that the introduction of new tasks is a strong way to encourage sign up as well as maintain interest among existing users.
