The excitement emanating from the 2012 MUCHMUSIC VIDEO AWARDS not only resonated with viewers on June 17, but days later as they supported their favourite artists through the purchase of their music. Recently-released data from Nielsen SoundScan revealed that since the broadcast of the 2012 MMVAs, sales of top 2012 MMVA-winner and performer Carly Rae Jepsen’s Curiosity EP jumped 64%; Canada’s rock royalty and 2012 MMVA performers Hedley’s album Storms jumped 42%, and global superstar and2012 MMVA performer and two-time winner Katy Perry’s album Teenage Dreamjumped 30%.
In digital track sales, Hedley’s single ‘Kiss You Inside Out’ jumped 109%; 2012 MMVA performer Kelly Clarkson’s single ‘Dark Side’ jumped 57% and two-time2012 MMVA winners and performers Marianas Trench’s single ‘Fallout’, saw an increase of 47% after 32 weeks on the charts.
Data from Nielsen SoundScan confirms significant sales spikes in the week after the broadcast for the following headlining performers and winners:
Album Sales
• Carly Rae Jepsen, Curiosity EP – up 64% (19th week)
• Hedley, Storms – up 42% (33rd week)
• Katy Perry, Teenage Dream – up 30% (96th week)
• LMFAO’s, Sorry For Party Rocking – up 16% (53rd week)
• Marianas Trench, Ever After – up 10% (31st week)
• Kelly Clarkson, Stronger – up 7% (35th week)
Digital Track Sales
• Ed Sheeran, ‘The A Team’ up 171% (7th week)
• Hedley, ‘Kiss You Inside Out’- up 109% (5th week)
• Katy Perry, ‘Wide Awake’ – up 65% (5th week)
• Kelly Clarkson, ‘Dark Side’ – up 57% (5th week)
• Marianas Trench, ‘Fallout’ – up 47% (32nd week)
• LMFAO, ‘Party Rock Anthem’ – up 23% (74th week)
• LMFAO , ‘Sorry For Party Rocking” – up 23% (28th week)
• Nelly Furtado, ‘Big Hoops’ – up 18% (10th week)
• Carly Rae Jepsen, ‘Call Me Maybe’ – up 15% (36th week)
• Flo Rida, ‘Wild Ones’ – up 15% (27th week)
• LMFAO, ‘Sexy and I Know It’ – up 10% (45th week)
• Flo Rida, ‘Good Feeling’ – up 8% (43rd week)
• Kelly Clarkson, ‘Stronger’ – up 5% (31st week)
The two-hour special is available now on demand at muchmusic.com.
Official sponsors of the 2012 MMVAs include: Virgin Mobile, BlackBerry®, Coca-Cola Canada Ltd., Get a Load of Milk™, JUST DANCE®, Procter & Gamble, SUBWAY® Restaurants, Canada™, and H&M, designer of the official MMVAs wristband.
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About Nielsen SoundScan
Nielsen SoundScan is the entertainment industry’s data information system that tracks unit point-of-purchase sales of recorded music product. Nielsen’s tracking of music sales data is used by all major and most independent record companies as well as distribution companies, artist managers, booking agents, concert promoters, performing rights organizations, government agencies, venue owners, traditional and online retailers and digital delivery companies. www.nielsen.com
