‘US’ fastest growing sports league’ (NBC Sports), Legends Football League (or ‘LFL’) has announced an exclusive broadcast partnership with Canada’s number one French-language sports network, RDS.
Since premiering in 2009, the LFL has drawn sell-out crowds both in the US as well as internationally, becoming the highest-rated LIVE sports series for its US broadcaster MTV Networks. The LFL was awarded the first-ever video game deal in the history of women’s sports, is now broadcast to over 85 territories around the world, and launched international league play with LFL Canada in 2012 to be followed by LFL Australia in 2013 and LFL Europa in 2015.
“We are excited to partner with the Legends Football League to bring America’s fastest growing sports league to Canadian television. LFL Football has generated great excitement around the globe on sports-centric networks, and we feel it will find a passionate audience here at RDS,” said Robert Turcotte, Vice-president Programmation, RDS.
The inaugural season of play in Canada was a tremendous success with franchises in BC, Saskatoon, Regina and Toronto. LFL Canada’s success was highlighted by drawing a television contract in its first season of play as well as twenty-percent higher than projected attendance. Partnering with RDS further cements the LFL’s strategy on building the sport in Canada.
Mitchell Mortaza, Founder & Chairman, LFL Global, was quoted as saying, “Following an exciting inaugural season in Canada, we want to further increase our exposure nationally and have taken a tremendous step toward building our fan base north of the border. With RDS, not only have we partnered with a sports-driven broadcaster, bringing instant credibility to our on-field product, but we have also made our game available to many more Canadians.”
About Legends Football League:
Since premiering in 2009, Legends Football League (or ‘LFL’) has been named ‘The fastest growing sports league in the US’ (NBC Sports). The LFL has drawn sell-out crowds both in the US and Internationally, become the highest-rated LIVE sports series in the history of MTV Networks, drawn the first-ever video game deal in the history of women’s sports, and launched international league play with LFL Canada debuting in 2012 to be followed by LFL Australia in 2013 and LFL Europa in 2015.
To place the early success of the LFL into perspective, in comparison to now billion dollar popular sports franchises such as the Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE), through their first three seasons of operation, the LFL has achieved far more national television viewership, attendance and growth through the same initial period of time.
