The first day of spring 2010 brought Slice its highest audience ever in the key demo of Adults 25-54. Key drivers of this record-breaking success were the 6:30pm ET play of Slice-original hit series Til Debt Do Us Part (153,000 A25-54) and the 11pm ET airing of Project Runway spin-off, Models of the Runway (125,000 A25-54) bringing the daily AMA to 52,000 for A25-54. This historic record is a toast to Slice’s strong growth of 42% from winter 2009 to 2010* and reinforces Canadian viewers’ passion for guilty-pleasure programming.
Slice’s popularity with Canadian viewers – specifically the sought-after demo of Women 18-49 – was further confirmed by a recent Specialty Engagement Study, examining the top 30 English Canada specialty channels. Rankings showed that Slice placed in the top five for the channel women watch when they want to kick-back and enjoy “me” time, as a way to learn about new products and also that the advertising on Slice is relevant to them. Results also revealed that women consider Slice to be one of their top 10 favourite networks. Additionally, Slice attracts the youngest lifestyle television audience, with an average viewer age of 43**.
Viewers who love shows about crazy brides, gold-diggers and hair-cutting competition will have their guilty-pleasure television vice satisfied as Slice’s spring schedule kicks-off on Monday, April 5 featuring brand-new seasons of the channel’s most popular wedding shows (Rich Bride Poor Bride, Wedding SOS, Bulging Brides) and US acquisitions (Millionaire Matchmaker III, Shear Genius III).
Sources:
BBM Canada PPM preliminary overnight data.
*BBM Canada PPM meter data January 4–February 28, 2010, Mon–Sun 6a-6a, A25-54
**Fall 2009 BBM PPM
Specialty Engagement Study, SRG/Canwest, Nov. 2009 W25-54Data
