Score Media Inc., home of The Score Television Network, ScoreMobile theScore.com and Hardcore Sports Radio and t.o.night Newspaper Group Inc., publisher of Toronto’s t.o.night evening newspaper, are pleased to announce a partnership between their respective media properties. ,
The sports pages of t.o.night, will now be branded with The Score, and feature exclusive daily content from Score personalities including James Sharman, the creator and host of the popular ‘The Footy Show.’ Score on-air talent will be discussing their daily t.o.night columns on-air and with their fans through social media.
“At The Score, we’re always looking for ways to migrate our content to as many different platforms as possible. As well, in the world of sports, we need that content to be as fresh as possible. By working with t.o.night we are able to take advantage of their same day, early afternoon publishing and provide sports coverage and insight that is up to date and relevant to commuters as they make their way home,” said Susan Arthur, VP Marketing, Score Media Inc.
“Partnering with a market leader in sports coverage is another way in which t.o.night is building on the informative content we provide commuters each weekday evening. The unique insight The Score will provide our newspaper, and The Score’s exposure to our estimated 109,000 daily readers, will greatly benefit both of our brands,” said t.o.night Publisher John Cameron.
The first issue of t.o.night with The Score sports coverage hits Toronto’s streets this evening.
