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Top Brands Join the Madness on The Score

March 16, 2010

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Score Media Inc., the exclusive Canadian rights holder of the NCAA Division I Men’s Basketball tournament, announced that several top Canadian advertisers have joined forces with The Score to deliver comprehensive broadcast and digital coverage of the college basketball event of the year.

Sponsors of The Score’s coverage of this exclusive property include Toyota, Lowe’s, Budweiser, Enterprise, Burger King, MR. SUB and Warner Bros. Pictures with overall interest from the advertising community very strong.

“NCAA March Madness is one of The Score’s most significant properties and it’s great to see so many influential brands making it their priority as well,” says Don Moen, Senior Vice President, Sales, Score Media Inc.

All of the excitement from the 65 team championship will be available on The Score Television Network, with NCAA March Madness highlights and coverage on theScore.com, ScoreMobile and The Score’s Hardcore Sports Radio (HSR) SIRIUS Channel 98. The Score will also make the NCAA Division 1 Men’s Basketball tournament available on Rogers On Demand, Shaw Video on Demand and SUN TV.

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