Canadian golf fans had their eye on the Tiger last thursday as the First Round of THE MASTERS delivered big audience numbers for TSN and TSN.ca’s broadcasts. Preliminary overnight data from BBM Canada Research confirms TSN’s average audience for the networks First Round coverage was 742,000 setting a new benchmark as the most-watched First Round for THE MASTERS on TSN ever. Yesterday’s audience marked a 63% increase over last year’s First Round coverage on TSN.
TSN.ca and TSN Mobile are also enjoying early success for live streaming coverage of Amen Corner (Holes 11, 12 and 13), Holes 15 and 16 as well as the final nine holes of Mike Weir’s group. TSN.ca’s live streaming coverage had more than 100,000 video views* yesterday – twice the number of streams compared to last year’s First Round coverage. TSN’s new app, TSN Mobile: Masters Live, available for the iPhone, iPad and iPod touch, has become one of the most popular downloads in the iTunes ‘Free’ app section with nearly 25,000 downloads since it launched.
TSN.ca and TSN Mobile: Masters Live will continue to stream exclusive Canadian live coverage from THE MASTERS throughout the weekend.
*All video and page view statistics provided by Omniture
Note: Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters
