While yesterday was short on trades, TSN was not short on viewers, as a record number of hockey fans flocked to Canada’s Sports Leader for the country’s most comprehensive coverage of NHL Trade Deadline Day during the network’s multi-platform event, TRADECENTRE ’11.
“It is clear that fans have an insatiable appetite for all things hockey and TSN has once again set the benchmark for industry-leading coverage of one of the most important dates on the NHL calendar,” said Stewart Johnston, President, TSN. “Across all platforms, Canadians chose TRADECENTRE ’11 as their definitive destination for breaking news and analysis on NHL Trade Deadline Day.”
TRADECENTRE ’11 on TSN
Canadians made TSN’s flagship show, TRADECENTRE ’11, their first choice for trade news, opinion and analysis as overnight data from BBM Canada confirms that an average audience of 268,000 viewers watched the 10-hour live broadcast – the most ever in TSN history and up 42% compared to last year.
In addition, TRADECENTRE ’11 nearly quadrupled the average audience delivered by TSN’s closest competitor on NHL Trade Deadline Day.
Overall, more than 2.6 million unique viewers tuned in at some point to TRADECENTRE ’11 on TSN. Audience levels peaked at 524,000 viewers at the close of the trade deadline at 3:01 p.m. ET.
Leading up to NHL Trade Deadline Day, average audiences for THAT’S HOCKEY also increased 15% over the past two weeks as fans turned to the nightly program to keep tabs on their favourite NHL players and teams.
TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000.
TRADECENTRE ’11 on TSN.ca
Hockey fans turned to TSN.ca for breaking trade news yesterday as Canada’s industry-leading sports website recorded 14.9 million page views across all platforms (web, iPhone/iPad apps and BlackBerry app) – making it the second busiest day in TSN.ca history. To date, the top five busiest days for TSN.ca have been on NHL Trade Deadline Day.
TSN.ca also registered more than 812,000 video views on NHL Trade Deadline Day– an 87% increase compared to last year and the second-most video views ever for TSN.ca on an NHL trade deadline.
Live online streaming of TRADECENTRE ’11 accounted for 203,000 of these video views yesterday, with audience levels peaking at more than 34,000 concurrent users at the close of trade deadline day at 3 p.m. ET. In total, TSN.ca had 12.2 million video views for the month of February.
In addition, Jay Onrait’s popular TRADECENTRE ’11 blog attracted a record 80,000 unique participants. Onrait also raised money for charity yesterday as TSNShop.ca sold 600 Retro Gino Reda coffee mugs with proceeds going to Special Olympics Canada.
TRADECENTRE ’11 on iPad and iPhone
With more than 180,000 total downloads, TSN’s TRADECENTRE app for iPad and iPhone continued to be the favourite among sports fans as the rankings in iTunes showed that the TRADECENTRE app was the #1 Free Sports App in Canada for both iPad and iPhone on NHL Trade Deadline Day.
In addition, the TRADECENTRE app for iPad was the fourth most popular free iPad app in Canada yesterday, while the TRADECENTRE app for iPhone was the second most popular for the device.
TRADECENTRE ’11 on Twitter and Facebook
TSN’s broadcast team made its mark in the Twitterverse for NHL Trade Deadline Day as TRADECENTRE ’11 host James Duthie, Hockey Insiders Bob McKenzie and Darren Dreger, and live blogger Jay Onrait added a total of nearly 10,000 new followers over the past two days.
TSN’s Fan Page on Facebook also registered six times the daily average number of ‘Likes’ yesterday during NHL Trade Deadline Day.
