On NHL Trade Deadline Day, it begins and ends with TRADECENTRE ’13 – TSN’s 10-hour, multi-platform event that delivers the industry’s most-watched, most-trusted, and most-extensive coverage of one of the biggest days on the NHL calendar. Featuring every trade and every team covered from all angles, TRADECENTRE ’13 airs live nationally on Wednesday, April 3 beginning at 8 a.m. ET on Canada’s Sports Leader, TSN.
TSN’s flagship TRADECENTRE ’13 broadcast is also available live in its entirety on TSN Mobile TV, online at TSN.ca, on the free TRADECENTRE app for iPhone and iPad, and on NHL Network in the U.S.
Once again, the NHL Trade Deadline is proving to be one of the hottest properties for advertisers in Canada. Major sponsors of TRADECENTRE ’13 include BlackBerry, Molson, and Tim Hortons.
Fans across the country can experience TSN’s TRADECENTRE ’13 coverage on multiple platforms by:
• Visiting TSN Digital platforms for the latest trade news, opinion, and analysis, plus on-demand video clips and highlights, and a real-time Trade Tracker – a staple of TSN’s online trade deadline day coverage since 2000
• Following the verified accounts of TSN’s hockey experts and Insiders on Twitter for breaking trade news and using the hashtags #TradeCentre and #TSN to join the conversation
• Downloading the popular TRADECENTRE app for iPhone and iPad for breaking trade alerts
• Heading to TSN’s official social media channels for behind-the-scenes photos, video, and interviews posted on Facebook, Twitter, YouTube, Instagram, andGoogle+ from the TRADECENTRE studio
• Listening to TSN Radio in Toronto (AM 1050), Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver and TEAM 1200 in Ottawa for deadline day coverage with a local perspective
TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000 and continues to set the benchmark for multi-platform coverage of one of the most anticipated days of the hockey season.
Last year, Canadians made TRADECENTRE ’12 their #1 choice for trade news and analysis, as TSN’s 10-hour live broadcast delivered its highest audience ever and more than doubled the average audience recorded by its closest competitor on NHL Trade Deadline Day. Overall, nearly 2.8 million unique fans tuned in at some point to TRADECENTRE ’12 on TSN.
TSN Digital also scored huge numbers for TRADECENTRE ’12 with 20.8 million page views across all of its platforms – marking a 40% increase compared to 2011 and making it the busiest day ever in TSN Digital history. To date, the top five busiest days for TSN Digital have been on NHL Trade Deadline Day.
TRADECENTRE ’13 Broadcast Team
Host James Duthie leads TSN’s TRADECENTRE ’13 team of hockey analysts, Insiders, former NHL players, coaches, and general managers, reporters, and correspondents through 10 hours of hockey talk – with breaking news and instant analysis of each transaction, along with interviews with players, coaches, and GMs. TSN’s correspondents are with each Canadian team to file live reports and deliver instant reaction for each trade.
The TRADECENTRE ’13 broadcast team is as follows:
• Host: James Duthie
• Trade Breaker Desk: Bob McKenzie, Darren Dreger, Pierre LeBrun, and Gord Miller
• Instant Analysis Panel: Aaron Ward, Ray Ferraro, and Mike Johnson
• Deadline Panel: Gino Reda and Steve Kouleas with Craig Button and Shane Hnidy
• Trade Bait: Darren Dutchyshen and Craig Button assess players for trade
• Post2Post: Jamie McLennan looks at goalies on the market
• Satellite Contributors: Darren Pang, Pierre McGuire, Mike Milbury, Keith Jones, Jason Botchford, and George Johnson
• TSN The Reporters Panel: Dave Hodge with Sports Illustrated’s Michael Farber, Toronto Sun’s Steve Simmons, and National Post’s Bruce Arthur
• Social Media: Satirical blogger Down Goes Brown tweets for TSN from his Twitter account @DownGoesBrown
• TRADECENTRE ’13 Live Blogger: Jay Onrait
• TSN Correspondents: Cory Woron, Brent Wallace, Ryan Rishaug, Sara Orlesky, Mark Masters, John Lu, Farhan Lalji, Paul Hollingsworth, and Jermain Franklin
• SPORTSCENTRE Updates: Jennifer Hedger
Immediately following TRADECENTRE ’13 on TSN, host Rod Smith recaps the day’s events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while host Gino Reda moves over to the THAT’S HOCKEY desk for a special deadline day episode beginning at 7 p.m. ET with additional analysis, reaction, and player interviews. The focus then moves from the boardroom to the locker room, as NHL ON TSN has live coverage of Montreal @ Philadelphia beginning at 7:30 p.m. ET on TSN. Finally, host Steve Kouleas wraps up the day that was in the NHL on his ultimate hockey highlights show, THAT’S HOCKEY 2NITE, at 11:30 p.m. ET on TSN.
Leading up to TRADECENTRE ’13, TSN sets the table for deadline day with theNHL ON TSN: TRADECENTRE SPECIAL tonight (Monday, April 1) at 8 p.m. ET. Hosted by Duthie and featuring McKenzie, Dreger, and LeBrun, the 60-minute preview show provides the latest word on which players and which teams will be centre stage over the final pre-deadline hours.
TRADECENTRE ’13 on Social Media
TSN has TRADECENTRE ’13 covered from all angles on social media – giving fans immediate access to breaking trade news, instant analysis, and exclusive behind-the-scenes photos, videos, and interviews across all of TSN’s official pages on Facebook, Twitter, YouTube, Instagram, and Google+.
Framing TSN’s TRADECENTRE ’13 broadcast on-screen is the TradeCentre Twitter Bar presented by BlackBerry, which will pull in tweets from around the NHL and display them on air. Fans can join the conversation on Twitter by using the hashtags #TradeCentre and #TSN. TSN will also engage fans duringTRADECENTRE ’13 by producing real-time content related to the biggest trades as they happen – with this content distributed across TSN’s social media channels.
Fans visiting TSN.ca or using the TRADECENTRE app can keep track of all the tweets from TSN’s hockey experts and Insiders using the built-in Tweetbox – enabling fans to get Twitter updates from their favourite TSN personalities without ever leaving TSN.ca or the app.
TRADECENTRE ’13 ON TSN Digital
TSN.ca is the ultimate destination for breaking trade news and expert analysis on NHL Trade Deadline Day. In addition to live streaming of TRADECENTRE ’13, TSN Digital once again presents its real-time Trade Tracker with updates on all the trades as they happen. For in-depth local coverage, fans can visitTSN.ca/Radio for live audio streaming of TSN 1050 Toronto, TSN 690 Montreal, and TSN 1290 Winnipeg.
Other TRADECENTRE ’13 features on TSN Digital include:
• The latest players in play on TSN Digital’s Trade Bait page, along with acomplete 2012-13 NHL trade list, Deadline Day archive, and Deadline Day FAQ
• All the latest rumours from around the NHL, plus blogs and articles from TSN Hockey Insiders Bob McKenzie, Darren Dreger, and Pierre LeBrun
• TSN’s Jay Onrait’s eighth-annual, 10-hour TRADECENTRE ’13 live blog and chat with fans (bathrobes optional)
• TSN Fantasy Guru Scott Cullen’s take on NHL Trade Deadline Day and its impact from a fantasy perspective
• The latest videos featuring insight from the NHL ON TSN’s panel of experts and TSN’s reporters embedded with the Canadian teams around the league
• Fans are also invited to follow and use the hashtag #TradeCentre on Twitter for breaking news and links to exclusive videos and Instagram photos from TSN social media maven Kate McKenna (@TSNKate)
TRADECENTRE ’13 on iPad and iPhone
Fans can keep up with all the deadline day action by downloading the freeTRADECENTRE app for iPad and iPhone. Along with live streaming ofTRADECENTRE ’13, the TRADECENTRE app features a real-time Trade Tracker and up-to-the-minute trade news and alerts, plus on-demand video clips, instant analysis from TSN’s hockey experts and Insiders, live streaming of local TSN Radio stations across the country, and a Tweetbox with all the latest updates from the TSN broadcast team on Twitter.
TRADECENTRE ’13 ON TSN Radio and TEAM Radio
Fans looking for local hockey talk can turn to TSN Radio in Toronto (AM 1050), Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver and TEAM 1200 in Ottawa, for end-to-end coverage of NHL Trade Deadline Day. Featuring coverage focused on the local NHL team in each market, all TSN Radio stations are streamed live nationally at TSN.ca/Radio and on theTSN app for iPhone and iPad. Fans can also listen live online to TEAM 1040 atTeamRadio.ca and TEAM 1200 at Team1200.com.
Below is a breakdown of each station’s deadline day coverage on Wednesday, April 3:
• TSN Radio 1050 Toronto: In Leafs nation, fans can keep up with their beloved Buds on TSN 1050, as the station delivers day-long coverage of the trade deadline. Host Mike Richards gets things started on MIKE RICHARDS IN THE MORNING at 5:30 a.m. ET – with the show simulcast live at 7 a.m. ET on TSN2. Next up are hosts Bob Mackowycz and Matt Cauz on MACKO & CAUZ at 9 a.m. ET, followed by host Bryan Hayes and analyst Jamie McLennan on LEAFS LUNCH at 12 noon ET and THE BRYAN HAYES SHOW at 2 p.m. ET. Rounding out the station’s deadline day coverage is host Dave Naylor on TSN DRIVE WITH DAVE NAYLOR beginning at 4 p.m. ET.
• TSN Radio 690 Montreal: The Montreal Canadiens are front and centre on their flagship radio station as TSN 690 goes around the NHL to keep tabs on all the trades – and their impact on the Habs. THE MORNING SHOW with hosts Elliott Price, Shaun Starr, and Ted Bird kicks things off at 6 a.m. ET, followed by THE MONTREAL FORUM at 10 a.m. ET and OFF THE CUFF WITH CHRIS NILAN at 1 p.m. ET. Afternoon drive host Mitch Melnick wraps up the day on MELNICK IN THE AFTERNOON at 3 p.m. ET with trade analysis and interviews with key newsmakers and TSN Insiders.
• TSN Radio 1290 Winnipeg: Jets fans are well-served next week with TSN 1290’s end-to-end coverage of the NHL Trade Deadline. THE BIG SHOW withJay Richardson, Troy Westwood, and Matt Leibl gets the trade talk started at 6 a.m. CT, followed by THE ROUNDTABLE with Rick Ralph and Richard Pollockat 11 a.m. CT, HUSTLER AND LAWLESS with Andrew ‘Hustler’ Paterson andGary Lawless at 3 p.m. CT, and THE ILLEGAL CURVE HOCKEY SHOW at 6 p.m. CT. In addition, Darrin Bauming will deliver breaking trade news all day long from the McPhillips Toyota Trade Desk fuelled by Tim Hortons.
• TEAM 1040 Vancouver: Vancouver’s flagship sports station has the NHL Trade Deadline covered with every trade from around the league and all the latest news on the Vancouver Canucks. Kicking things off in the morning is SCOTTY AND COMPANY with hosts Scott Rintoul, Paul Chapman, and Jason Botchford at 6 a.m. PT, followed by SEKERES AND PRICE with hosts Matt Sekeres andBlake Price at 10 a.m. PT. Afternoon drive hosts Barry MacDonald and Don Taylor break down the trades on B-MAC AND TAYLOR at 2 p.m. PT, while Bob Marjanovich provides a full day wrap-up at 6 p.m. PT.
• TEAM 1200 Ottawa: The official radio station of the Ottawa Senators, TEAM 1200 has 12 hours of trade deadline day coverage beginning at 6 a.m. ET with hosts John Rodenburg and Steve Warne. Hosts Steve Lloyd and former NHL defenceman Jason York hit the airwaves at 9:30 a.m. ET with breaking news and interviews from around the NHL, followed by hosts AJ Jakubec and former NHLers Todd White and Shean Donovan at 12 noon ET taking listeners up to the trade deadline. Wrapping up the day are Dave Gross and Shawn Simpson at 3 p.m. ET with a recap of all the trades and interviews with players, coaches, and agents.
