TSN hits the gridiron alongside some of the biggest brands in Canada to bring fans from coast to coast unparalleled coverage of the 2011 CFL season. Returning as proud sponsors of the CFL ON TSN are Nissan, Purolator, Scotiabank and Wendy’s, along with Samsung and The Brick as co-sponsors of the CFL ON TSN PRE-GAME SHOW.
“Our impressive list of sponsors for the CFL ON TSN speaks volumes about the popularity and the continued importance of the league in Canada,” said Joe Carter, Senior Vice-President, CTV Specialty Sales. “It’s always been our priority – and the CFL’s priority – to make Canadian football accessible to fans of all ages. Our long-standing partnerships with some of the country’s biggest brands ensure that fans have unique opportunities throughout the season to get closer to the CFL and experience the league like never before.”
In addition, TSN has once again partnered with Purolator, Wendy’s and Scotiabank on exciting CFL consumer promotions all season long. Highlights include:
• Purolator Tackle Hunger – The multi-award winning promotion returns for a remarkable ninth season with spokesperson and CFL ON TSN analyst Chris Schultz. In total, the program has delivered more than 3.7 million pounds of food since its launch in 2003.
• Wendy’s Kick for a Million – TSN is once again looking for Canada’s next millionaire as the award-winning contest returns for a seventh instalment. The contest launches on July 25, at which time all details will be announced.
• Scotiabank Kid Captain and Show Your Colours – For the second year in a row, TSN, along with Scotiabank and CFL clubs across the country, give fans a chance to be a part of the game through two exciting promotions. Scotiabank Kid Captain gives kids between the ages of 7 and 14 the once-in-a-lifetime chance to step into a CFL game and participate in the pre-game festivities on the field, including the coin toss with their home team. Scotiabank Show Your Colours features one lucky family and their CFL experience during a CFL broadcast on TSN. Both programs run throughout the 2011 CFL season.
