TSN continues to set new benchmarks for CFL television audiences with Saturday’s Saskatchewan-Edmonton game attracting an average audience of 1.35 million viewers – making it the most-watched regular season game in CFL history. The game capped off a record-setting season for the CFL ON TSN with an average audience of 807,000 viewers throughout the network’s full slate of 72 regular season games.
The record game cements the 2010 season as the most impressive regular season ever for the CFL in terms of television audiences. Audiences on TSN are up 35% compared to last season’s average audience*. Highlighting the schedule were 14 games that recorded audiences of more than one million viewers. The most-watched CFL games of the 2010 season include:
· Edmonton @ Saskatchewan on Nov. 6 – 1.35 million
· Winnipeg @ Saskatchewan on Sept. 5 (Labour Day Classic) – 1.34 million
· Calgary @ Saskatchewan on Sept. 17 – 1.22 million
· BC @ Winnipeg on Oct. 11 (Thanksgiving Day Game) – 1.19 million
· Saskatchewan @ BC on July 10 – 1.15 million
· Edmonton @ Calgary on Sept. 6 (Labour Day Classic) – 1.13 million
The CFL ON TSN also saw significant growth in several key demographics with audience in the 18-34 demographic up 53% compared to last season.
“It’s another record year for the CFL on TSN, with our television audience growing larger and younger,” said Mark Cohon, Commissioner of the CFL. “That’s a testament to the passion of our fans, the quality of TSN’s broadcasts, and the quality of our partnership with TSN. It’s another sign today’s CFL has a strong foundation and a very bright future.”
Throughout the regular season, TSN delivered extensive and in-depth CFL coverage on multiple programs including SPORTSCENTRE, OFF THE RECORD WITH MICHAEL LANDSBERG and TSN THE REPORTERS WITH DAVE HODGE. TSN.ca once again proved to be the ultimate online destination for CFL fans with extensive, up-to-the minute CFL coverage, CFL games on-demand, stats and scores along with special insights from TSN’s panel of CFL experts. TSN also delivered CFL news to fans on the go with TSN MOBILE and text alerts.
“The passion and devotion of Canadian football fans across the country have made the CFL more popular than ever before and shows that football is growing and thriving in Canada,” said Stewart Johnston, President, TSN. “We are thrilled that TSN’s long-term exclusive partnership with the league has delivered new audience highs for the CFL over the past three years and has helped the CFL become a must-see property for Canadian sports fans.”
CFL Playoff Coverage on TSN
CFL ON TSN continues with all CFL Playoff games beginning this Sunday, Nov. 14 with the Eastern Semifinal featuring Toronto @ Hamilton at 1 p.m. ET and then the Western Semifinal with B.C. @ Saskatchewan at 4 p.m. ET. TSN’s award-winning CFL broadcast team will be on hand to deliver all of the game action along with extensive game analysis.
TSN’s CFL Playoff action continues on Sunday, November 21 with the Eastern Final at 1 p.m. ET followed by the Western Final at 4 p.m. ET.
All games will be available in High Definition.
2010 CFL Playoff Schedule
Sunday, November 14
· Eastern Semifinal: Toronto @Hamilton at 1 p.m. ET
· Western Semifinal: B.C. @ Saskatchewan 4 p.m. ET
Sunday, November 21
· Eastern Final at 1 p.m. ET
· Western Final at 4 p.m. ET
*Note – The 2009 average audience reflects a combination of BBM Canada’s PPM audience data (introduced Sept. 1, 2009) along with the previous system used to measure television audiences for all games between Jul. 1 – Aug. 30, 2009 inclusive.
