On a day that featured a light flurry of trade action mixed in with host James Duthie’s unforgettable TV timeout moments, TSN’sTRADECENTRE was once again the undisputed #1 choice for hockey fans on NHL Trade Deadline Day.
As Canada’s Sports Leader and the country’s most-trusted source for breaking sports news, TSN’s multi-platform TRADECENTRE coverage delivered comprehensive news and analysis breaking down one of the most important days on the hockey calendar.
Overnight data from Numeris confirms that:
- An average audience of 180,000 viewers watched TSN’s live nine-hourTRADECENTRE coverage from 9 a.m. – 5 p.m. ET, making it once again the most-watched Trade Deadline show on Canadian television
- The average audience for TRADECENTRE was more than double the audience delivered by its closest competitor on Deadline Day
- 2 million unique Canadian viewers tuned in to watch TSN’sTRADECENTRE throughout the day
TSN was the first broadcaster to deliver comprehensive, full-day coverage of NHL Trade Deadline Day, beginning in 2000. Each year, Canadians overwhelmingly make TRADECENTRE their #1 choice for hockey news and analysis.
TSN’s TRADECENTRE was once again sponsored by Tim Hortons, which was featured prominently throughout TSN’s 10 consecutive hours of live coverage, as well as across TSN Digital platforms.
TRADECENTRE on TSN Digital
Once again, TRADECENTRE drove the conversation on TSN Digital platforms and social media throughout the day:
- TSN Digital platforms garnered a nearly 30% increase in total live consumption throughout TRADECENTRE
- Visits to TSN.ca’s dedicated TRADECENTRE page increased by 10% over last year
- TSN’s TRADECENTRE coverage featured an exclusive partnership with Twitter to bring fans unique data analytics throughout the day. With comprehensive breaking news, entertaining videos, and GIFs from influential tweeter @myregularface, #TRADECENTRE-related content generated more than 61 million impressions on Twitter from countries all over the world, including Canada, USA, Finland, Spain, Mexico, and more.
- The TSN-branded hashtag #TradeCentre remained among the top trends in Canada throughout the day
Source: Numeris (BBM Canada)
