W Network’s Property Brothers Drew and Jonathan Scott are giving fans an all-access, unedited, behind-the-scenes look at their lives between filming with BroCam, a collection of one to two minute webisodes. The first video will launch on W Network’s YouTube channel,WNetwork.com and on the W Network Facebook page on Tuesday, October 23 at 9 p.m. ET, following the live Facebook chat with Drew and Jonathan which will take place during that night’s Property Brothersepisode.
“The Property Brothers series has an engaged audience that is active with social media and fans can’t get enough of Drew and Jonathan,” said Shelley Findlay, Vice President, Networks and Marketing, Women’s Television, Corus Entertainment. “W Network is excited to be working with Cineflix and the Property Brothersto create entertaining and original content that people can watch and share with friends.”
“Jonathan and I have always been very interactive with our fans through social media,” said Drew Scott. “We love that W Network has added so many levels of web-based media for interaction with our viewers. This is probably one of the reasons Jonathan gets no sleep.
The Live Facebook chat will be promoted through on-air TV spots on W Network and an online ad campaign, as well as through Property Brothers social networks. The BroCam will be supported by an online ad buy through Google search. Integrated on-air Twitter hash tags also air throughout Property Brothers episodes encouraging viewers to participate in online conversations.
Property Brothers airs Tuesdays at 8 p.m. ET/PT. The new series, Buying and Selling with the Property Brothers, will premiere on W Network in January 2013. For more information about Property Brothers, please visit www.wnetwork.com/
Property Brothers is produced by Cineflix (Property Brothers 3) Inc. in association with W Network. Buying and Selling with the Property Brothers is also produced by Cineflix (Buying & Selling with PB) Inc. in association with W Network.
