More than 19 million viewers watched some part of last night’s gold medal win for the Canadian Women’s Hockey squad over Team USA. The game averaged 5.8 million viewers, with nearly one million viewers alone on V/CPAC (954,000), and peaked at 10.3 million in the third period. Afterwards, 11.3 million viewers watched on average during the medal presentation in which Team Canada was presented with its third straight Olympic Games gold medal. The most-watched sporting event of the day was the Men’s Aerials final in Freestyle Skiing with 7.8 million viewers, while Figure Skating: Ladies’ Free Skate averaged 4.4 million viewers. After Day 14, 98.7% of the population – or 33,044,000 Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
Day 14 Average Audiences
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 953,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 2.7 million
OLYMPIC PRIME TIME / JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 7.1 million
Additional Day 14 Highlights – Television
– Between 8-9 p.m. ET, CTV delivered four times as many viewers (7.85 million) compared to SURVIVOR: HEROES VS. VILLAINS (Global/CBS, 1.98 million) for the end of the Women’s Hockey game and the subsequent medal ceremony.
– 18.5 million viewers watched some part of Figure Skating: Ladies’ Free Skate last night, in which Canada’s Joannie Rochette won a bronze medal. The event peaked with 8.7 million viewers just after her scores were displayed, while 6.8 million viewers watched Rochette receive her medal. The Free Skate delivered a Games-high audience for TSN, with two million viewers for the nearly four-hour event. V/CPAC also covered the event with 1.02 million viewers.
– With an average audience of 7.8 million viewers, Freestyle Skiing: Men’s Aerials has now become the third most-watched sporting event of the Games. It also delivered the highest audience of the Games for a sporting event for RDS, with 855,000 viewers.
– The Men’s Curling CAN/SWE semifinal attracted 1.47 million viewers on Rogers Sportsnet.
– With 7.13 million viewers, OLYMPIC PRIME TIME reached a new audience record and delivered more viewers per average minute over its eight-hour broadcast than SUPER BOWL XLIV.
– With an average audience of 953,000 viewers, OLYMPIC MORNING drew its largest weekday audience since Family Day (Feb. 15) and saw its fourth consecutive day of growth on CTV.
– JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered a Games high 1.08 million viewers for V/CPAC, RDS and RIS Info Sports, 36% more than its previous high (796,000, Feb.23).
Additional Day 14 Highlights – Online
– Total unique visitors to CTVOlympics.ca and RDSolympiques.ca Games-to-date have exceeded 10.6 million visitors.*
– From Day 1 through Day 14, 5.4 million hours of video has been viewed on both sites.**
– For the third day in a row, single day page views exceeded 15 million. Day 14 saw 16.3 million new page views, pushing the total above 171 million.
– Day 14 saw two million videos viewed on the sites.**
– Page views generated via smartphones and mobile devices surpassed 5.7 million through Day 14.
– Top on-demand videos for Day 14 include live Bobsleigh experience in the #1 spot. The next three spots are dominated by hockey with Men’s CDA/RUS highlights, Women’s CAN/SWE highlights (in the Top 5 for the 8th day running), and Women’s CAN/USA gold medal game highlights. Rounding out the Top 5 is Joannie Rochette’s Figure Skating Short Program.
– More than 2,000 messages on CTV Olympics Facebook fan page and hundreds more on @CTVOlympics, @CTVOhockey and @CTVOfskating Twitter accounts from fans Congratulating the Women’s Gold Medal-winning Hockey Team, and bronze medallist Joannie Rochette.
– Referrals to Consortium sites from social media sources exceeded 35,000 on Day 14.
Top Five Television Events – Day 14
Total Viewers Event Time (PT) Channels
1. 7.8 million Freestyle Skiing: Men’s Aerials 18:00 CTV, Sportsnet, RDS
2. 5.8 million Women’s Hockey: CAN/USA 15:35 CTV, V/CPAC, OMNI.2, OMNI AB, OMNI BC, APTN
3. 4.4 million Figure Skating: Ladies’ Free Skate 17:08 CTV, V/CPAC, TSN, RDS, OMNI.1, OMNI.2, OMNI AB, OMNI BC
4. 2 million Women’s Curling: CAN/SUI 09:05 CTV, V/CPAC, APTN
5. 1.8 million Men’s Curling:
CAN/SWE 14:05 Sportsnet, RDS
