The first gold medal won on Canadian soil delivered golden ratings for Canada’s Olympic Broadcast Media Consortium last night, when 7.3 million viewers watched Alexandre Bilodeau triumph in the Men’s Moguls, making it one of the most-watched sporting events in Canadian history. Coverage of the event peaked at 9.7 million viewers with 37% of the population (12.3 million) watching some part. More than 1.3 million French-language viewers watched on V and RDS. Meanwhile, after just three days, the Consortium’s websites have now delivered more video views than the 16 days of Beijing 2008, while 92% of Canadians (30.8 million) have now experienced Vancouver 2010 according to the Consortium’s CUME (Canadian Unique Multimedia Engagement) index.
Average audiences of coverage by Canada’s Olympic Broadcast Media Consortium for Day 3 of the 2010 Winter Games.
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 1.6 million
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 4.5 million
OLYMPIC PRIME TIME /
JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 5.5 million
Additional Highlights – Television
o 26.5 million viewers watched some part of yesterday’s 2010 Winter Games coverage on Consortium channels.
o Vancouverites are embracing the Games, with ratings about 25% higher in the host city than Toronto, Calgary and the national average over the first three days of the Games.
o The Men’s Mogul was watched by 6.3 million viewers on CTV alone.
o 5 million viewers watched Kristina Groves win bronze in the Ladies 3000m final in Long Track Speed Skating.
o Men’s Biathlon and Pairs Figure Skating delivered more than 3 million viewers each.
o 1.6 million viewers for Pairs Figure Skating on Rogers Sportsnet is the largest audience in the channel’s history.
Additional Highlights – Online
o Since the beginning of the 2010 Winter Games, Consortium websites have served up 5.3 million video views as of today, exceeding the prior record of 4.9 million video views for the duration of the 2008 Summer Games.
o On Day 3 alone, site visitors watched 207,650 hours of video.
o With more than 110,000 video views, the most popular video on CTVOlympics.ca was Alexandre Bilodeau’s Gold Medal win. Bilodeau was also the most-viewed Athlete Profile, followed by Ryan Getzlaf.
o More than 1,000 interactions with fans following Alexandre Bilodeau’s Gold Medal win on www.Facebook.com/CTVOlympics.
Top Five Events
Total Viewers Event Time (PT) Channels
1. 7.3 million Freestyle Skiing: Men’s Moguls 17:30 CTV, V/CPAC, RDS, OMNI.2 ON, OMNI AL, OMNI BC
2. 5 million Long Track: Ladies 3000m Final 13:01 CTV, V/CPAC, RDS
3. 3.3 million Biathlon: Men’s 10km Sprint 11:15 CTV, RDS
4. 3.2 million Figure Skating: Pairs Short Program 16:37 CTV, V/CPAC, Sportsnet
5. 1.8 million Nordic Combined: Individual NH/10km 10:02 CTV, Sportsnet, RDS
