Last night’s CAN/USA Men’s Hockey game delivered winning ratings for Canada’s Olympic Broadcast Media Consortium with an average audience of 10.6 million viewers. With a larger audience than the Salt Lake City 2002 gold medal game featuring the same two teams (10.3 million), last night’s game now becomes the most-watched sports program on record in Canadian television history. Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3% of the Canadian population). A total of 9.48 million viewers watched on CTV alone, the biggest audience yet for any event at Vancouver 2010, including the Opening Ceremony (8.95 million), while 1.08 million watched on V. The game contributed to the highest daily reach yet, with 28 million Canadians watching some Winter Games coverage yesterday on Consortium platforms. After Day 10, 97.6% of the population – or 32.69 million Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
Day 10 Average Audiences
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 1.2 million
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 4.8 million
OLYMPIC PRIME TIME / JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 6.8 million
Additional Day 10 Highlights – Television
– The CAN/USA Men’s Hockey game on CTV alone (9.48 million) delivered more viewers than the Salt Lake City 2002 gold medal game on CBC by 9.5% (8.66 million).
– OLYMPIC PRIME TIME attracted its largest average audience yet, with nearly 7 million viewers (6.806M) from 6 p.m. – 2 a.m. ET.
– Yesterday’s 24-hour average audience was also the biggest yet, with 4.33 million viewers from 2 a.m. – 2 a.m., the first time the daily average audience has exceeded 4 million viewers.
– The Ladies’ 1500m Speed Skating final, where Kristina Groves won her second medal of the Games, was watched by 3.58 million viewers, with 1.3 million watching on Rogers Sportsnet alone. More than 9 million were watching when Groves was announced as the silver medallist at 4:32 p.m. PT.
– The Men’s Curling CAN/SUI match was watched by 1.93 million viewers on TSN.
– Through Day 10, nearly 1 in 2 Canadians have watched some part of OLYMPIC MORNING. The early morning program has a cumulative reach of 16.4 million viewers.
– JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 706,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 749,000 viewers.
Additional Day 10 Highlights – Online
– Day 10 saw 1.4 million streams of live Games coverage, with a peak of more than 78,000 concurrent online viewers.* The sites served an additional 750,000 on demand video views. In total, more than 2.1 million videos were streamed from the sites yesterday.
– Top live videos were the OLYMPIC PRIME TIME CTV stream with 400,000 views. This stream included Long Track Speed Skating in which Kristina Groves won Silver, Men’s Hockey Canada vs. USA and Ice Dancing.
– Top on demand video was Jon Montgomery’s Gold Medal Ceremony with more than 60,000 views. Women’s Hockey Canada vs. Sweden highlights was the second most-watched video for the third day in a row, and Elizabeth Manley’s interview discussing the Rochette family tragedy was the third most-streamed video.
– Following the announcement of her mother’s passing, site visitors came online to find more news about Figure Skater Joannie Rochette, and her information was the most-viewed of Day 10. Canadian Curling Skips Cheryl Bernard and Kevin Martin are the second and third most-viewed athletes online. The top five is rounded out by Gold Medallists Jon Montgomery and Christine Nesbitt.
– Social Media continues to provide excellent opportunities to interact with the audience. CTV Olympics Facebook fan page has logged more than 10,000 interactions this week, and referrals to CTVOlympics.ca and RDSolympiques.ca from tracked social media sources number more than 31,000 on Day 10 alone.
Top Five Television Events – Day 10
Total Viewers Event Time (PT) Channels
1. 10.6 million Men’s Hockey: CAN/USA 16:45 CTV, V/CPAC, OMNI.1, OMNI.2, OMNI AB, OMNI BC
2. 4.2 million Freestyle Skiing: Men’s Ski Cross 12:15 CTV, Sportsnet, RDS
3. 3.6 million Speed Skating: Ladies’ 1500m Finals 15:01 CTV, Sportsnet, RDS
4. 2.3 million Men’s Hockey: RUS/CZE 12:05 CTV, V/CPAC, TSN
5. 2.2 million Women’s Curling: CAN/USA 9:05 CTV, V/CPAC
