Nearly two-thirds of the Canadian population watched some part of Team Canada’s 7-3 win over Russia last night. Reaching 21.6 million viewers, the game was watched on average by 10.5 million viewers (peaking at 13.3 million), making it one of the most-watched sporting events in Canadian history and just shy of Sunday’s historic audience for the CAN/USA game (10.6 million). The game was watched by 9.3 million viewers on CTV alone, and also delivered the highest Vancouver 2010 audience yet for V/CPAC, with 1.2 million viewers. After Day 13, 98.5% of the population – or 32,985,000 Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
Day 13 Average7 Audiences
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 847,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 2.7 million
OLYMPIC PRIME TIME / JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 6.7 million
Additional Day 13 Highlights – Television
– Immediately following Men’s Hockey, 8.2 million viewers on CTV watched Kaillie Humphries and Heather Moyse win gold and Helen Upperton and Shelley-Ann Brown win silver in Women’s Bobsleigh. The full 50-minute event averaged 3.6 million viewers (including 1.1 million on Rogers Sportsnet) before peaking at 13 million viewers at 10:06 p.m. ET, when Canada’s gold and silver placements were announced. Bobsleigh also delivered 837,000 viewers for RDS.
– On TSN, Short Track Speed Skating was watched by 858,000 viewers for the Ladies’ 3000m Relay Finals and 848,000 viewers for the Men’s 500m Heats.
– Vancouverites are watching Games coverage more than any other market in the country. The average hours consumed so far by those reached in Vancouver is 32.3 hours/week, compared to 29.3/week in Calgary and 26/week in Toronto.
– Men’s Hockey pushed OLYMPIC PRIME TIME’s average audience to 6.7 million viewers, its second highest of the Games.
– OLYMPIC MORNING has seen its audience increase for two days in a row. Wednesday’s show was 8% higher than Tuesday, and 30% higher than Monday. The early morning show is averaging 1.05 million viewers through Day 13 of the Games.
– JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 727,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 414,000 viewers.
Additional Day 13 Highlights – Online
– Total Games-to-date page views on CTVOlympics.ca and RDSolympiques.ca have now surpassed 155 million views, with Day 13 alone drawing 17.2 million views.
– At 9:45 p.m. ET last night, 125,000 people were watching video on the two sites as Team Canada defeated Russia 7-3.
– Top internal search was for news and information about figure skater Joannie Rochette, followed by Opening Ceremony, which has remained in the Top 2 search terms every day of the Games.
– Rochette was also the most-viewed athlete yesterday, followed by gold medallist Ashleigh McIvor, yesterday’s bronze medallist Clara Hughes, figure skating sensation and Brian Orser protégée Yu-Na Kim and Canadian curling skip Cheryl Bernard.
– Hockey tops the most-viewed sports, which has been in the first or second spot since the Games began. Other popular sports yesterday include Figure Skating, Long Track and Short Track Speed Skating, and Bobsleigh.
Top Five Television Events – Day 13
Total Viewers Event Time (PT) Channels
1. 10.5 million Men’s Hockey: CAN/RUS 16:35 CTV, V/CPAC, OMNI.1, OMNI.2, OMNI AB, OMNI BC, APTN
2. 3.6 million Women’s Bobsleigh 18:16 CTV, Sportsnet, RDS, RIS
3. 2.2 million Freestyle Skiing: Ladies’ Aerials Final 19:30 CTV, Sportsnet, RDS
4. 2 million Speed Skating: Ladies’ 5000m 13:00 CTV, TSN, RDS, RIS
5. 1.4 million Short Track Speed Skating: Ladies’ 3000m Finals 18:28 TSN, RDS
Canada’s Olympic Broadcast Media Consortium is delivering 4,800 total hours of coverage from the 2010 Winter Games. Every second of Olympic Games competition will be available live on one of the Consortium’s platforms – CTV, V (and CPAC), Rogers Sportsnet, TSN, RDS, RIS Info Sports, OMNI, OLN, APTN, ATN, CTVOlympics.ca and RDSolympiques.ca.
