More than half the country’s population –19,239,000 viewers – tuned in to some part of last night’s Team Canada win over Germany in Men’s Hockey. With an average audience of 7.4 million viewers, the game peaked with 9.1 million viewers. A total of 795,000 viewers watched the game on V/CPAC with 6.7 million viewers on CTV alone. After Day 12, 98.2% of the population – or 32.9 million Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
Day 12 Average Audiences
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 786,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 2.9 million
OLYMPIC PRIME TIME / JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 6.1 million
Additional Day 12 Highlights – Television
– Joannie Rochette’s emotionally-charged performance in Figure Skating: Ladies’ Short Program attracted a peak audience of 7.55 million viewers. Nearly 16 million watched some part of the coverage, which was seen on average by 2.8 million viewers. The event was the most-watched event on Rogers Sportsnet last night with 1.3 million viewers and attracted 673,000 viewers on RDS.
– 6.6 million viewers watched Ladies’ Ski Cross champion Ashleigh McIvor awarded Canada’s fifth gold medal of the Games during the medal ceremony. Her gold medal winning race was watched by 2.2 million viewers yesterday afternoon.
– 1.2 million viewers watched Canada’s Kevin Martin cruise to a 10-3 victory over Fengchun Wang of China, making it the top event of the day on TSN.
– Last night’s CAN/GER Men’s Hockey game becomes the third most-watched sports event of the Games, following CAN/USA Men’s Hockey (10.6 million) and the Men’s 1000m final in Short Track Speed Skating (7.44 million).
– Each of the 32.38 million viewers who have watched Vancouver 2010 has seen an average of 26.6 hours of coverage to date – totaling 862 million hours of Games TV.
– Yesterday’s coverage was watched in total by 27.2 million viewers (81.2% of the population), the second-highest single-day Reach since the Games began.
– In the Vancouver market, OLYMPIC MORNING has delivered dramatic increases to CTV’s early morning block, up 768% from 3-9 a.m. The 8 a.m. hour alone is charting an increase of 900% more viewers.
– OLYMPIC PRIMETIME attracted 6,094,000 viewers, the second highest average audience for the time block during the Games.
– JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 796,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 397,000 viewers.
– Mandarin coverage of last night’s Figure Skating coverage attracted 30,000 viewers on OMNI.2, OMNI AB and OMNI BC, while another 7,000 viewers watched Portuguese coverage on OMNI.1.
Additional Day 12 Highlights – Online
– Peak concurrent video views hit 95,171 last night during the end of the CAN/GER Men’s Hockey game. (Source: Conviva)
– The top live event stream was the CTV EVENING STREAM, which included the CAN/GER Men’s Hockey game, and the second half of the Figure Skating: Ladies’ Short Program in which Joannie Rochette’s moving performance earned her third spot going into tomorrow’s Free Skate. The second-most watched live stream was ROGERS SPORTSNET DAYTIME, with CAN/GBR Women’s Curling, and SUI/BEL Men’s Hockey.
– Top on demand videos for Day 12 include Virtue and Moir’s gold medal winning performance in Ice Dance, McIvor’s gold medal winning Ski Cross race, and once again CAN/SWE Women’s Hockey highlights from Day 6, the Ice Dance medal ceremony with Virtue and Moir and highlights from the CAN/GER Men’s Hockey game.
– For Day 12, female Olympians were the most-viewed athletes. In top spot was Joannie Rochette, followed by Ashleigh McIvor, Tessa Virtue, Cheryl Bernard and Yu-Na Kim.
Top Five Television Events – Day 12
Total Viewers Event Time (PT) Channels
1. 7.4 million Men’s Hockey: CAN/GER 16:35 CTV, V/CPAC, OMNI.1, OMNI.2, OMNI AB, OMNI BC
2. 2.8 million Figure Skating: Ladies’ Short Program 16:38 CTV, V/CPAC, Sportsnet, RDS, OMNI.1, OMNI.2, OMNI AB, OMNI BC
3. 2.2 million Ladies’ Ski Cross 13:00 CTV, V/CPAC
4. 2.1 million Bobsleigh: Women’s Heat 2 18:16 CTV, TSN, RDS, OLN, RIS
5. 1.4 million Men’s Curling: CAN/CHN 14:33 TSN, RDS
