Peace Point Entertainment Group Inc. announced earlier this month that it would begin production on a pioneering mobile application that will revolutionize the world of home cooks and chefs. Dubbed the ‘Olson Anytime Anywhere Recipe Maker’, the digital application will leverage the company’s existing relationships with celebrity chefs Anna and Michael Olson (Sugar, Fresh TV series) and their extensive culinary expertise to create a home cook’s digital companion. The project has received funding approval from the Canadian Media Fund’s (CMF) Experimental Stream and will be launched in Spring 2011 for Apple’s iPad, iPhone, iPod Touch as well as Blackberry and Android-powered smart phones.
“We are extremely excited to be building on our long standing relationship with Anna and Michael Olson with this game-changing and fridge-changing app for the digital universe.” said Les Tomlin, President and CEO of PPEG. ‘I’m also thrilled with the growth of our digital division, launched 4 years ago under the leadership of Eric Blais. What started with a simple Food Jammer avatar in Second Life has now grown to include a suite of online properties, 3D animated games and multi-media apps for numerous digital platforms. PPEG has been, and continues to be, at the forefront of the digital revolution in Canada’s media industry.”
Eric Blais, VP Digital Media at Peace Point Entertainment Group explains that “the Olson’s Anytime Anywhere Recipe Maker is a major innovation in the recipe publishing business as it breaks the contemporary recipe database model and deconstructs recipes in order to elevate cooking from a scientific experiment to high art.”
About ‘The Olson’s Anytime Anywhere Recipe Maker’ App
A mobile application that let’s users choose from a pre-existing list of ingredients to create delicious new recipes on the fly. This highly intuitive database application uses complex taste algorithms devised and calculated by Michael and Anna Olson to generate tasty mouth-watering customizable meals.
Both Michael and Anna have over twenty years of culinary and teaching experience. They are well versed in the art of food preparation and are the perfect mentors to help us rediscover the joy of cooking. Anna Olson is currently starring in the third season of her hit TV series Fresh with Anna Olson produced by Peace Point. The series is currently airing in over 50 countries worldwide including Canada’s Food Network.
