With the debut of this summer’s most-anticipated series THE AMAZING RACE CANADA less than a week away, CTV announced today complementary content that gives fans everything they need to participate in the race of a lifetime – including viewer prizing of up to $185,000. The customized activations and original content from BlackBerry, Air Canada, Chevrolet Canada, and Interac Association are available at CTV.ca/TheAmazingRaceCanada beginning next Monday, July 15 to coincide with the series’ premiere that night. Features on the site include a digital series with unparalleled behind-the-scenes access, thrilling gamisodes, exclusive video, an interactive map to track the racers, and premium viewer contests.
“THE AMAZING RACE CANADA is the perfect series to collaborate with our partners to create and deliver unique content to CTV.ca that can provide an extended Race experience to Canadians everywhere,” said Mike Cosentino, Senior Vice-President, Programming, CTV Networks. “From an exclusive digital after-show to a unique cheer-to-win contest, these online extensions provide fans the opportunity to further explore our great country and participate in the race of a lifetime.”
INSIDE THE RACE WITH BLACKBERRY is an exclusive digital companion series for THE AMAZING RACE CANADA, hosted by ETALK’s Danielle McGimsie (@MissDMcG) and Teddy Wilson (@TeddyWilson), co-host of INNERSPACE and NEVER EVER DO THIS AT HOME. Starting Tuesday, July 16 at 10 a.m. ET, with new episodes available each week, adventurous fans can go behind the scenes with in-depth, post-race analysis, including exclusive interviews with racers and never-before-seen footage. Top tidbits from across the Twitterverse will be featured on-screen during INSIDE THE RACE WITH BLACKBERRY episodes. Fans will also have a chance to win a weekly prize of a BlackBerry® Z10TM by answering questions related to that week’s episode, as well as a grand prize of $5,000 cash.
Also on Tuesday, July 16, viewers can join THE AMAZING RACE CANADA host Jon Montgomery (@jrmonty12) for Fast Track Gamisodes from Chevrolet Canada. Filmed on location, the gamisodes allow fans to compete in online versions of the same challenges the teams tackle in the Race to unlock exclusive THE AMAZING RACE CANADA footage. Plus, starting Monday, July 15, ETALK’s Danielle McGimsie (@MissDMcG) and TSN’s Cabbie Richards (@therealcabbie) go head-to-head in the race-inspired online series FINDING NEW ROADS, presented by Chevrolet Canada. The two-minute episodes feature the hosts competing in nine challenges incorporating the features of selected Chevrolet vehicles. A new challenge is unlocked for viewers each week.
Each week, as of Monday, July 15, viewers are invited to enter the Air Canada Cheer to Win Contest online by choosing their favourite team. Viewers can earn bonus entries if their team avoids elimination and by correctly answering trivia questions on destinations visited in the show. Featuring the same weekly prizes awarded to the winning team at the pit stop, viewers can enter once a week for the duration of the show. Everyone who enters the weekly contest will be included in a draw for the grand prize, a year of travel for two people in Executive First class to all 175 destinations Air Canada flies to worldwide – just like the winners ofTHE AMAZING RACE CANADA.
Also starting Monday, July 15, fans can play the INTERAC FlashTM Memory Game sponsored by Interac Association for a chance to win a $5,000 grand prize and daily $200 gift cards from various merchants. Plus, starting the week of Monday, July 22, fans can register online at CTV.ca/TheAmazingRaceCanada to participate in the INTERAC Flash Challenge. This live event allows fans to participate in speed inspired challenges in Toronto, Montreal, Calgary, Edmonton, and Vancouver for a chance to win a share of $25,000 in prizing.
Anchoring CTV’s Summer 2013 schedule, THE AMAZING RACE CANADA airs Mondays at 9 p.m. ET/PT beginning July 15on CTV (visit CTV.ca to confirm local broadcast times). THE AMAZING RACE CANADA will also air TSN on Tuesdays at 12 midnight ET/PT beginning July 16, on RDS2 Wednesdays at 6 p.m. ET beginning July 17, and TSN2 on Wednesdays at 8 p.m. ET/PT beginning July 17, as well as on demand across CTV’s digital platforms: CTV.ca, the CTV App, and through video on demand partners.
