Off to a strong ratings start in 2016, Corus Kids Networks YTV, Treehouse, TELETOON and Disney Junior have secured the Top 4 spots with kids aged 2 to 11.1 Corus Kids Networks have also emerged as #1 across all kid, tween and teen demos (K2-11, K2-5, K6-11, K9-14, K12-17).¹
This past fall, Corus strengthened its position as Canada’s leading kids and family destination by redesigning and enhancing the Kids portfolio to offer kids and families distinct brands for each life stage. The content strategy around kids included a new partnership with Disney/ABC Television Group, securing the exclusive rights to its world class brands Disney Channel, Disney Junior and Disney XD, and broadening distribution of Cartoon Network to almost 5 million households.
With a slate of hit series, Treehouse and YTV continue to lead key kid demographics. On YTV, SpongeBob SquarePants, Nicky, Ricky, Dicky & Dawn and Some Assembly Required have fueled ratings with the kids 6-11 demo. For kids 9-14, Disney Channel is #2 in that demo behind YTV. Anchored by hit series from both Nelvana and Nickelodeon, Treehouse remains the #1 preschool channel in Canada for kids 2-5. Disney Junior has quickly emerged as the #2 channel for kids 2-5, after Corus secured exclusive rights to the content this past January.
Thanks to its broader distribution, Cartoon Network also saw tremendous growth with close to 600% increase for kids 2-11 year-over-year2, making the channel the fastest growing specialty network in Canada this year.
Source:
- Numeris, 1/4/2016-3/20/2016, Ranking based on Kids Specialty Networks Total Day AMA.
- Numeris, K2-11 AMA, Aug. 31, 2015 -March 20, 2016 compared to Sept. 1, 2014- March 22, 2015.
