CTV Inc. announced last week that Alon Marcovici has been promoted to Executive Vice-President, Digital Media, effective immediately. Marcovici reports directly to Ivan Fecan, President and Chief Executive Officer, CTVglobemedia, and Chief Executive Officer, CTV Inc.
“For Vancouver 2010, Alon helped redefine how Canadians consume an Olympic Games, positioning the Consortium as a world leader in digital content,” said Fecan. “This promotion signals a sharpened focus on CTV’s digital properties and strategy.”
“CTV is a proven leader in the media industry and on the cutting edge of how content is presented to Canadians,” said Marcovici. “I am both excited and humbled by this opportunity to extend our leadership position in the rapidly expanding digital environment.”
As an executive vice-president, he becomes a member of CTV’s Senior Management Committee. He will continue in his role as Vice-President, Digital Media for Canada’s Olympic Broadcast Media Consortium.
As the executive responsible for the Consortium’s ground-breaking digital strategy, Marcovici managed the development and distribution of programming online, through mobile devices and other digital platforms during the 2010 Winter Games. The unprecedented access and customization sparked nearly five times more page views than Beijing 2008.
As Executive Vice-President, Digital Media, CTV Inc., Marcovici is responsible for CTV’s overall digital media strategy, overseeing the company’s initiatives across all digital platforms. Under his leadership, CTV’s Digital Media Group will continue to expand upon the company’s multimedia platforms, maintaining its position as Canada’s online network destination of choice for news, sports and entertainment.
Marcovici’s impressive 17-year career in marketing and communications spans the sports and entertainment, media and non-profit industries. Prior to joining the Consortium, Marcovici was the Vice-President and Chief Marketing Officer of the Toronto Board of Trade (2005 to 2007). Marcovici is the former Vice-President of Marketing & Communications for the NHL Florida Panthers and Office Depot Center and previously served a five-year term with Maple Leaf Sports & Entertainment Ltd. as Director of Marketing Media.
